Neil Blumenthal

Warby Parker: try-at-home + vertical DTC eyewear

Neil Blumenthal is co-CEO and co-founder of Warby Parker, the eyewear brand he launched in 2010 alongside three Wharton classmates. The company built its reputation on a vertically integrated, DTC model offering prescription glasses from $95, paired with a five-frames-at-home trial programme. Warby Parker went public via direct listing in 2021 and expanded into eye exams and contact lenses.