Scott Brinker

chiefmartec, MarTech landscape + martech-as-strategy

VP Platform Ecosystem at HubSpot and editor of chiefmartec.com. Author of 'Hacking Marketing' and architect of the MarTech Landscape, which catalogues thousands of martech vendors and has become the canonical map of the industry. His Martec's Law framework argues technology changes exponentially whilst organisations change logarithmically, shaping how practitioners think about martech adoption.