Lists / People
Tom Tunguz
SaaS metrics canon (ARR, NDR, magic number)
Managing director of Theory Ventures, which he founded after a long tenure as General Partner at Redpoint Ventures. Built a following through data-driven blog posts analysing SaaS business models, converting raw startup data into repeatable benchmarks. Best known for popularising metrics such as net dollar retention and the magic number as universal measures of SaaS health.
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Appears alongside
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02Alex Karp
Palantir: forward-deployed-engineer service-to-software model
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03Alex Osterwalder
Business Model Canvas, Value Proposition Canvas
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04Alexander Osterwalder (BMG)
Business Model Generation arc — distinct from canvas (testing/portfolio)
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05Andrei Hagiu
Multi-sided platforms, MSP economics
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06Andrew Mason
Groupon: daily-deal collective-buying model
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07Andrew McAfee
Second Machine Age, Machine-Platform-Crowd
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08Andy Dunn
Bonobos: digitally-native vertical brand (DNVB) thesis
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Last updated
10 May 2026