A branded set of ~30 individually-named training principles that turned tacit gym knowledge into teachable, ownable IP.
Brothers of Iron: Building the Weider Empire · Joe Weider, Ben Weider, Mike Steere
Convert one-shot deals into repeat games to align incentives and eliminate cheating
How to Get Rich — Naval · Naval
Every buyer has a personal Win that sits behind the business Result they negotiate for
The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja
Detect when weak governance is pushing an institution toward irreversible norm collapse
God, AI, and the Coming Violence | Will Manidis — Hidden Forces · Hidden Forces
Pick one skill. Five years. Top 1%. Cheat code for life.
I Wish I'd Saved Less When I Was Younger · Olly Richards
Replace assumed fidelity with a conscious, negotiated agreement about what monogamy means for your relationship
The New Monogamy · Tammy Nelson
Apply the smallest intervention that produces the desired result across fat loss, muscle gain, sleep, and physical performance
The 4-Hour Body · Timothy Ferriss
Affairs are not about your partner—they are about the self you have lost or never found
Rethinking Infidelity: A Talk for Anyone Who Has Ever Loved · Esther Perel
Build resilient humans by praising what they do, not who they are
The power of believing that you can improve · Carol Dweck
Identify whether your motivation system matches the type of work you need done
Drive · Daniel H. Pink
Small repeated dismissals destroy relationships more than big betrayals
This is How Relationships End with Matthew Fray · Matthew Fray
Identify and reverse the slow erosion that kills relationships
The Most Eye-Opening Conversation on Marriage & Love You Will Ever Hear · James Sexton
Replace 'I failed' with 'not yet' to unlock continuous improvement
The Power of Believing That You Can Improve · Carol Dweck
Hold dominant companies accountable by demanding they bear the true cost of their power
How Amazon, Apple, Facebook and Google manipulate our emotions · Scott Galloway
Fixed mindset traps you in now; growth mindset propels you toward yet
The Power of Believing That You Can Improve (TED - Carol Dweck) · Carol Dweck
Recognizing incentives to cheat
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Preventing cheating in business
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Deter cheating with clarity and certainty
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Punish those who cheat
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Contribute to the common good
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Solving the problem of cheating in cooperative exchange
Evolutionary Psychology The New Science of the Mind, · David M Buss
Indulge once a week
The 4-Hour Body An Uncommon Guide to Rapid Fat-Loss, · Timothy Ferriss
Cultivate gratitude
Science & Health Benefits of Belief in God & Religion | Dr. David DeSteno · Andrew Huberman
Feel what others feel to gain the ultimate superpower in business and leadership
Twelve and a Half · Gary Vaynerchuk
Lose fat with five simple rules followed six days a week plus one cheat day
Tools of Titans · Tim Ferriss
Watch what customers do, not what they say, and let them hijack your roadmap
Masters of Scale · Reid Hoffman
People cheat just enough to benefit while still feeling honest about themselves
Predictably Irrational · Dan Ariely