Give first to obligate; the rule runs deeper than liking, culture, or rational self-interest.
Influence: Science and Practice · Robert B. Cialdini
A data-derived taxonomy that reveals which rep type wins complex sales by a landslide
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
Deploy Capitalization IQ, focus mastery, personal development, and daily compounding
The 5 AM Club · Robin Sharma
Build winning teams by weeding out takers and protecting generous givers
Are you a giver or a taker? · Adam Grant
Use math and lifestyle analysis, not cultural pressure, to decide on housing
Why Buying A House Makes Zero Financial Sense | ft. Ramit Sethi · Ramit Sethi
Giants are not as strong as they seem, and the shepherd boy has a sling in his pocket
The Unheard Story of David and Goliath · Malcolm Gladwell
Structure, not culture, determines whether organizations nurture or kill breakthrough ideas
Loonshots Framework · Safi Bahcall
Move beyond survival metrics to measure what truly creates lasting success
Measuring What Makes Life Worthwhile · Chip Conley
Replace traditional marketing with engineering-driven distribution
Growth Hacker is the New VP Marketing · Andrew Chen
Owning everything in your world — taking complete responsibility for all outcomes, including those caused by others, and preemptively preventing problems through ownership before they occur
Leadership Strategy and Tactics · Jocko Willink
Transform message delivery into mutual exploration
Difficult Conversations: How to Discuss What Matters Most · Douglas Stone, Bruce Patton & Sheila Heen
Organize any message into three key points for maximum retention and impact
Talk Like TED · Carmine Gallo
The tallest oak in the forest grew from a hardy acorn, but it also had deep soil, unblocked sunlight, and no lumberjack -- success is a product of opportunity, timing, and community, not just individual talent
Outliers: the story of success · Malcolm Gladwell
Stop at 80 percent full to extend your life, energy, and sustainable capacity
Ikigai · Hector Garcia & Francesc Miralles
Build lifelong mutual-aid communities that sustain purpose, health, and longevity
Ikigai · Hector Garcia & Francesc Miralles
Mismatch in attractiveness perception
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Understanding women's short-term mating psychology
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Test hypotheses across cultures
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Understanding evolved psychological mechanisms
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Look beyond battles to win the war through long-term, multi-dimensional planning
The 33 Strategies of War (Joost Elffers Books) · Robert Greene
Use technology to accelerate momentum you already have, never as a substitute for clarity
Good to Great · Jim Collins
Freedom and responsibility within a framework, replacing bureaucracy with self-discipline
Good to Great · Jim Collins
Assess organizational capability by separating what you have, how you work, and what you prioritize
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail · Clayton M. Christensen
Good values are internal and controllable; bad values are external and uncontrollable
The Subtle Art of Not Giving a F ck (The Subtle Art of Not · Mark Manson
A rapid diagnostic method for identifying which of five cultural stages dominates a tribe by list...
Tribal Leadership Leveraging Natural Groups to Build a · Dave Logan, John King, Halee Fischer-Wright
Precise interventions calibrated to each cultural stage that nudge people and tribes forward one ...
Tribal Leadership Leveraging Natural Groups to Build a · Dave Logan, John King, Halee Fischer-Wright
Understanding the social and cultural factors that contribute to rape
When Men Behave Badly The Hidden Roots of Sexual · David M Buss
Investigate, don't assume
Essentials: The Science & Practice of Movement | Ido Portal · Andrew Huberman
Language evolution
The Neuroscience of Speech, Language & Music | Dr. Erich Jarvis · Andrew Huberman
Maximize taste
The Chemistry of Food & Taste | Dr. Harold McGee · Andrew Huberman
Overcome cynicism
How to Cultivate a Positive, Growth-Oriented Mindset | Dr. Jamil Zaki · Andrew Huberman
Understanding unique experiences
Life, Death & the Neuroscience of Your Unique Experience | Dr. David Linden · Andrew Huberman
Understanding moral behavior and decision-making
Science & Health Benefits of Belief in God & Religion | Dr. David DeSteno · Andrew Huberman
Discover your true self
How to Shape Your Identity & Goals | Dr. Maya Shankar · Andrew Huberman
Understand your baseline happiness
How to Achieve True Happiness Using Science-Based Protocols | Dr. Laurie Santos · Andrew Huberman
Create environments where people report mistakes freely and rethinking becomes routine
Think Again: The Power of Knowing What You Don't Know · Adam Grant