Generate daring hypotheses then subject them to the harshest tests you can devise
The Logic of Scientific Discovery · Karl Popper
Get out of the building and test your business model hypotheses before scaling
The Startup Owner's Manual - Steve Blank · Steve Blank and Bob Dorf
Get out of the building and test your business model hypotheses before scaling
The Startup Owner's Manual (Blank & Dorf) · Steve Blank and Bob Dorf
Get out of the building and test your business model hypotheses before scaling
The Startup Owners Manual by Steve Blank and Bob Dorf · Steve Blank and Bob Dorf
Get out of the building and test your business model hypotheses before scaling
The Startup Owner's Manual · Steve Blank and Bob Dorf
Treat habit building as iterative design experiments rather than willpower tests
Design Your Work: Praxis Volume 1 · Tiago Forte
Reason from first principles like a chef instead of following recipes like a cook
The Cook and the Chef: Musk's Secret Sauce · Tim Urban
Evolution of female investment in grandchildren
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Evolution of long postmenopausal life span
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Structure experiments to systematically reduce business risk
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) · Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Distinguish truly flawed ideas from poorly designed tests
Loonshots · Safi Bahcall
Treat strategy as a testable hypothesis and its execution as an experiment
Good Strategy/Bad Strategy: The difference and why it matters · Richard Rumelt
Use your imagination to explore what cannot be tested in reality
The Great Mental Models, Volume 1 General Thinking Concepts · Shane Parrish & Rhiannon Beaubien
Evolution of human intelligence
Evolutionary Psychology The New Science of the Mind, · David M Buss
Evolution of human intelligence
Evolutionary Psychology The New Science of the Mind, · David M Buss
Suicide as an adaptation
Evolutionary Psychology The New Science of the Mind, · David M Buss
Hunting as a driving force for human evolution
Evolutionary Psychology The New Science of the Mind, · David M Buss
Alcohol consumption as a by-product of frugivory
Evolutionary Psychology The New Science of the Mind, · David M Buss
Spices as a means to combat microorganisms
Evolutionary Psychology The New Science of the Mind, · David M Buss
Cooking as a key to human evolution
Evolutionary Psychology The New Science of the Mind, · David M Buss
Brain's hypothesis generation
Essentials: Understanding & Healing the Mind | Dr. Karl Deisseroth · Andrew Huberman
Testing Hypotheses
What Magic & Mind Reading Reveal About the Brain | Asi Wind · Andrew Huberman
Balancing scientific free speech with public health's unity of messaging.
Improving Science & Restoring Trust in Public Health | Dr. Jay Bhattacharya · Andrew Huberman
Separate scientific hypotheses from ideological claims using falsifiability as a litmus test.
Improving Science & Restoring Trust in Public Health | Dr. Jay Bhattacharya · Andrew Huberman
Distinguish between high-risk, hypothesis-driven science and low-risk, incremental 'crank-turning...
Improving Science & Restoring Trust in Public Health | Dr. Jay Bhattacharya · Andrew Huberman
Measure scientific novelty by tracking the 'age' of ideas in published papers over time.
Improving Science & Restoring Trust in Public Health | Dr. Jay Bhattacharya · Andrew Huberman
Treat your beliefs as hypotheses and your decisions as experiments
Think Again: The Power of Knowing What You Don't Know · Adam Grant
Identify and test the two hypotheses that determine whether your startup will survive
The Lean Startup · Eric Ries
Use structured evaluation to decide when to change course or stay the path
The Lean Startup · Eric Ries
Use failure as a feature, not a bug, by treating each attempt as an experiment
The Obstacle Is the Way · Ryan Holiday