Identify rare compliant real estate first, then evaluate the business sitting on it
Acquiring Minds: Phil Miller, $100K store to Pawville (11 locations, PE exit) — Acquiring Minds · Acquiring Minds
We comply with people we like; six reliable triggers manufacture that liking automatically
Influence: Science and Practice · Robert B. Cialdini
Transform your website from a product brochure into a magnetic industry resource
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Eliminate approval-seeking behaviors to build genuine, lasting attractiveness
21 Harsh Truths About Why You’re Still Lost - Mark Manson — Chris Williamson · Chris Williamson
Outsized bonuses tied to annual P&L manufacture the exact behaviour they're meant to reward
The Rogue Trader Who Lost £862 Million · Nick Leeson
Smart people thinking you're crazy is the moat signal, not a red flag
Reid Hoffman, LinkedIn Founder: It's Time To Quit Your Job When You Feel This! · Reid Hoffman
Build a valuable business by systematically developing assets across six critical categories
24 Assets · Daniel Priestley
Become a key person of influence in your industry through five sequential personal brand steps
Key Person of Influence · Daniel Priestley
Differentiate, Attract, Direct: the three-step system to stand out in any market
Fix This Next · Mike Michalowicz
Turn your largest expense into a strategic advantage
Scaling Up Compensation · Verne Harnish & Sebastian Ross
Identify industries ripe for disruption using four vulnerability signals
The Prof G Pod — Scott Galloway on Business, Technology, and Life Frameworks · Scott Galloway
Invest in others' success and the returns compound for decades
Masters of Scale: Make Everyone a Hero · Reid Hoffman
Portfolio Evaluation
Competitive Strategy · Michael E. Porter
Assessing Entry
Competitive Strategy · Michael E. Porter
New firms from old
Competitive Strategy · Michael E. Porter
Understanding the threat of substitutes
Competitive Strategy · Michael E. Porter
Shape your innovation into a disruption so incumbents are motivated to flee rather than fight
The Innovator's Solution · Clayton M. Christensen & Michael E. Raynor
Define the minimum product customers will pay for, validate it with real-world data, then map a versioned expansion strategy from beachhead dominance to adjacent markets.
Disciplined Entrepreneurship · Bill Aulet
Map the forces that drive and block every customer decision
Competing Against Luck: The Story of Innovation and Customer Choice · Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan
Map the five competitive forces that shape every industry's profitability
Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter
Managers make widgets; leaders make change
Tribes: We Need You to Lead Us · Seth Godin
Market boundaries are mental constructs, not physical constraints
Blue Ocean Strategy From Theory to Practice - W Chan Kim, Renée Mauborgne · W. Chan Kim, Renee Mauborgne
Test your strategy for commercial viability with three visual criteria
Blue Ocean Strategy From Theory to Practice - W Chan Kim, Renée Mauborgne · W. Chan Kim, Renee Mauborgne
Eliminate, Reduce, Raise, Create: four moves to break the value-cost trade-off
Blue Ocean Strategy From Theory to Practice - W Chan Kim, Renée Mauborgne · W. Chan Kim, Renee Mauborgne
Match small organizations to small markets before they become big ones
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail · Clayton M. Christensen
Five almost-free steps to implement your brand message and grow revenue
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Pricing insurance based on risk
Berkshire Hathaway Shareholder Letter 1987 · Warren Buffett
The three essential functions every platform must perform to generate valuable interactions
Platform Revolution · Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary
Build curation, reputation, and risk-sharing systems that make strangers trust each other
Platform Revolution · Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary
Share credit generously and watch your influence multiply through others' success
Give and Take · Adam Grant
Trust emerges when people believe you are driven by something beyond your own self-gain.
Start With Why: How Great Leaders Inspire Everyone to Take Action · Simon Sinek
Choose lasting loyalty through shared beliefs over short-term compliance via carrots and sticks.
Start With Why: How Great Leaders Inspire Everyone to Take Action · Simon Sinek
Validate your venture against seven critical dimensions before building
Zero to One: Notes on Startups, or How to Build the Future · Peter Thiel & Blake Masters
Secure exclusive access to a value-creating asset that competitors cannot obtain at any price
7 Powers · Hamilton Helmer