Apply behavioral science principles systematically to solve innovation contradictions

Evolutionary Ideas · Sam Tatam

From factories to TV ads to tribes—understand which era you are leading in

The tribes we lead · Seth Godin

In the age of the internet, become the world's expert in one narrow domain

Bill Gurley — All Things Business and Investing · Bill Gurley

Evolve to succeed

Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore

Forecast the evolution of an emerging industry

Competitive Strategy · Michael E. Porter

Understand industry evolution

Competitive Strategy · Michael E. Porter

Understand industry evolution

Competitive Strategy · Michael E. Porter

Anticipate how your industry will change and position for future structure

Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter

Read people accurately and navigate politics to protect your work

Mastery Side Material - Robert Greene · Robert Greene

Index funds automatically discard losers and capture unlimited upside winners

The Simple Path to Wealth · JL Collins

Multiply your output through labor, capital, code, and media -- in ascending order of power

The Almanack of Naval Ravikant: A Guide to Wealth and Happiness · Eric Jorgenson

The whole gains from disorder through the fragility of its parts

Antifragile: Things That Gain from Disorder · Nassim Nicholas Taleb

Lead transformation by working with human nature, not against it

The 48 Laws of Power · Robert Greene