A branded set of ~30 individually-named training principles that turned tacit gym knowledge into teachable, ownable IP.
Brothers of Iron: Building the Weider Empire · Joe Weider, Ben Weider, Mike Steere
Magazines create demand, competitions create aspiration, supplements and equipment monetise it — each channel fuels the next.
Brothers of Iron: Building the Weider Empire · Joe Weider, Ben Weider, Mike Steere
Don't fight the incumbent on their axis — define a brand-new category you can own and become its authority.
Brothers of Iron: Building the Weider Empire · Joe Weider, Ben Weider, Mike Steere
Strip out the dominant defaults to reveal what was native to the place all along.
How to Eat with Awareness and Purpose · Sean Sherman
Income inequality can fall while wealth inequality rises — the asset price mechanism that traps social mobility
Top Finance Experts React to the UK Budget 2024 · Paul Johnson & Claer Barrett
The oldest imperial tactic is running at civilizational scale via algorithms
Yuval Noah Harari: They Are Lying About AI! The Trump Kamala Election Will Tear The Country Apart! · Yuval Noah Harari
Change perception instead of reality to create value at a fraction of the cost
Life Lessons From an Ad Man · Rory Sutherland
Take responsibility for your life and fix your problems
Two Wise Men Stories for Children Inspired from the Wit and - Vishal Khandelwal & S B Vallari · Unknown
Reimagine the trigger, the task, and your temperament to disarm the discomfort that drives distraction
Indistractable · Nir Eyal
Four strategies to control your attention — master internal triggers, make time for traction, hack back external triggers, and prevent distraction with pacts
Indistractable · Nir Eyal
Protect oxygen delivery by catching iron depletion before anemia sets in
ACSM's Nutrition for Exercise Science · Dan Benardot
Navigate the predictable emotional journey of financial transformation
Profit First for Therapists · Julie Herres
Treat soldiers as your children but command with iron discipline
The Art of War · Sun Tzu
Cut through noise by knowing your goal, simplifying your language, and using fewer words
Think Faster, Talk Smarter · Matt Abrahams
Break free from rumination by giving your brain a structured container for worry
Stop Letting Everything Affect You How to break free from · Daniel Chidiac
Let the athletes who use your product drive every innovation cycle
Shoe Dog · Phil Knight
Donate blood to reduce iron levels and improve health
The 4-Hour Body An Uncommon Guide to Rapid Fat-Loss, · Timothy Ferriss
Limit exposure
The Effects of Microplastics on Your Health · Andrew Huberman
Mitochondria & Mental Health
Transform Your Mental Health With Diet & Lifestyle | Dr. Chris Palmer · Andrew Huberman
Mitochondria respond to EMFs
Improve Energy & Longevity by Optimizing Mitochondria | Dr. Martin Picard · Andrew Huberman
Manage iron levels
Essentials: The Biology of Slowing & Reversing Aging | Dr. David Sinclair · Andrew Huberman
Five themed writing prompts across five days to measurably boost lasting happiness
59 Seconds · Richard Wiseman
Reduce suffering by expecting and accepting pain rather than fighting it
Option B · Sheryl Sandberg
Control your own emotions to avoid being controlled by others
The 48 Laws of Power · Robert Greene
Separate the vital few from the trivial many and deliberately procrastinate on everything else.
Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time · Brian Tracy