Acquire a business with real estate for near-zero capital by pairing with a REIT buyer

Acquiring Minds: Phil Miller, $100K store to Pawville (11 locations, PE exit) — Acquiring Minds · Acquiring Minds

Underwrite variable-revenue businesses to their stabilized earnings floor, not peak years

Acquiring Minds: Joe Wynn, $600k SDE, 90% seller note — Acquiring Minds · Acquiring Minds

Map every person who can derail or advance your sale into one of four decisive roles

The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja

Make a large ask first so your real request looks like a generous concession.

Influence: Science and Practice · Robert B. Cialdini

Score leads by engagement signals and nurture the unready until they're sales-qualified

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Adapt the teaching message to each stakeholder's specific goals, role, and economic context

The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson

The empty wallet is the most powerful financial educator — never replace it on demand

How Parents Raise Bad Investors · Louise Hill

Insure large catastrophic risks only — take the highest excess you can afford

The Mortgage Trap Hitting Millions of Homeowners · Tarun Ramadorai

Stack your worst fears simultaneously to prove you can survive before you invest

“This Is Terrifying!” You’re NOT Ready For What’s About To Happen With AI | Jason & Brett Oppenheim — The Iced Coffee Hour · The Iced Coffee Hour

Take your profit first and force your business to operate on what remains

Profit First for Ecommerce Sellers · Cyndi Thomason

Turn strangers into friends and friends into customers through earned trust

Permission Marketing · Seth Godin

Design the choice interface to shape behavior without changing minds

Life Lessons from an Ad Man - Rory Sutherland · Rory Sutherland

Plan ahead for big expenses

I Will Teach You to Be Rich, Second Edition: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works. · Ramit Sethi

Gain edge via global competition

Competitive Strategy · Michael E. Porter

Choose your customers strategically to improve margins and competitive position

Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter

Match your distribution channel to your buyer type -- five channels for five distinct customer pr...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

Evaluating potential acquisitions

Berkshire Hathaway Shareholder Letter 1989 · Warren Buffett

First impressions set invisible anchors that shape every subsequent decision

Predictably Irrational · Dan Ariely