Size each branch to stay under $20M so central infrastructure can support it without a local management layer
Owned and Operated: He Built a $100M HVAC Business (Chad Peterman, Peterman Brothers) · John Wilson
Build monopolies by combining network effects, zero marginal cost, and scale economies
How to Get Rich — Naval · Naval
Diagnose market maturity by mapping the three participant types a healthy market requires
Is Bitcoin's Price Action Broken? What Investors Are Missing | John D'Agostino — The Wolf Of All Streets · The Wolf Of All Streets
Human mental abilities differ from animals in degree, not in kind
The Descent of Man and Selection in Relation to Sex · Charles Darwin
Transform your life by changing one habit per month for a year
The Power of Less · Leo Babauta
Almost nothing is objectively true — choose beliefs that help you become who you want to be
Derek Sivers — The Joys of an Un-Optimized Life, Finding Paths Less Traveled, Creating Tech Independence, Taking Giant Leaps, and Picking the Right Game of Life · Derek Sivers
Improve everything by 1 percent and the compound effect is staggering
Marginal Gains · James Clear
Wisdom is the natural aging process of learning what deserves your energy
The Subtle Art of Not Giving a Fuck · Mark Manson
Distill notes in layers so future-you finds value instantly
Confronting my Productivity Guru - Tiago Forte (Deep Dive) · Ali Abdaal & Tiago Forte
Stimulate evolutionary progress through high levels of experimentation, opportunistic action, and purposeful selection of what proves successful
Built to Last · Jim Collins & Jerry I. Porras
The most powerful innovations build on existing platforms, creating layered stacks that enable subsequent generations of builders
Where Good Ideas Come From · Steven Johnson
Breakthrough innovation often comes from repurposing existing ideas, tools, or traits for entirely new and unintended uses
Where Good Ideas Come From · Steven Johnson
Great ideas rarely arrive as sudden eureka moments but instead evolve slowly over years through patient cultivation and connection
Where Good Ideas Come From · Steven Johnson
The single most important factor in business success is choosing a market with massive, desperate demand before crafting your offer.
$100M Offers · Alex Hormozi
Effort allocation
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Prioritizing mate preferences
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Understanding evolved psychological mechanisms
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Survival & Reproduction
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Understanding human instincts
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Survival of the fittest
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Read people accurately and navigate politics to protect your work
Mastery Side Material - Robert Greene · Robert Greene
Getting a mentor is not about asking for help; it is about making yourself useful first.
The Trading Game: A Confession · Gary Stevenson
Choose what matters, ignore what doesn't, and become invincible
The Subtle Art of Not Giving a F ck (The Subtle Art of Not · Mark Manson
Predict effort accurately by measuring in Pomodoros and tracking estimation errors
The Pomodoro Technique · Francesco Cirillo
Compete on differentiation and display, not just survival fitness
The Descent of Man and Selection in Relation to Sex, Vol I · Charles Darwin
If you can't prove it wrong, you can't really prove it right
The Great Mental Models, Volume 1 General Thinking Concepts · Shane Parrish & Rhiannon Beaubien
Evolved strategies to avoid rape
Evolutionary Psychology The New Science of the Mind, · David M Buss
Understanding the evolution of homicide
Evolutionary Psychology The New Science of the Mind, · David M Buss
Understanding women's mate preferences
Evolutionary Psychology The New Science of the Mind, · David M Buss
Evolution through gene's eye thinking
Evolutionary Psychology The New Science of the Mind, · David M Buss
Unifying evolution and genetics
Evolutionary Psychology The New Science of the Mind, · David M Buss
Mate choice and competition
Evolutionary Psychology The New Science of the Mind, · David M Buss
Survival of the fittest
Evolutionary Psychology The New Science of the Mind, · David M Buss
Understanding change over time
Evolutionary Psychology The New Science of the Mind, · David M Buss
Evolution's trade-offs
Lifespan Why we age{u2014}and why we don't have to · David A Sinclair
Body adapts to environment
Behaviors That Alter Your Genes to Improve Your Health & Performance | Dr. Melissa Ilardo · Andrew Huberman
Optimize Background Noise
Optimizing Workspace for Productivity, Focus & Creativity | Huberman Lab Essentials · Andrew Huberman
Apply the same standard of evidence to all nutritional claims, not just your biases.
Tools for Nutrition & Fitness | Dr. Layne Norton · Andrew Huberman
Design training cycles around different recovery rates of body systems.
How to Build Strength, Endurance & Flexibility at Any Age | Pavel Tsatsouline · Andrew Huberman
Establish the non-negotiable mental line where quitting is a more unacceptable outcome than catas...
How to Make Yourself Unbreakable | DJ Shipley · Andrew Huberman
Use theanine and ashwagandha strategically, not as daily defaults.
Tools for Managing Stress & Anxiety · Andrew Huberman
Eliminate zombie cells that poison healthy tissue and accelerate aging
Lifespan · David A. Sinclair
Use strategic eating, caffeine timing, and gut health to build the biochemical foundation for dee...
Sleep Smarter · Shawn Stevenson
Build extraordinary systems that attract great people -- not the other way around
Work the System · Sam Carpenter
Acquire cheap options with capped downside and unlimited upside
Antifragile: Things That Gain from Disorder · Nassim Nicholas Taleb