Founders' conviction is a moat against their own blind spots — the adjacent market they dismiss is often the alpha

Uber CEO: I Have To Be Honest, AI Will Replace 9.4 Million Jobs At Uber! · Dara Khosrowshahi

People describe reality from their position, not from an objective center

Useful Not True · Derek Sivers

Integrate partially to balance benefits and costs

Competitive Strategy · Michael E. Porter

Close the gap between your marketing promise and the buyer's actual experience by delivering the ...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

Mental rehearsal activates command neurons but cannot replace physical practice

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