Price a rental-only product to own instead, anchor it to content worth repeating, and let ownership pull the hardware market up with you.
Stuart Karl: Who's Who in RCA VideoDisc · CED Magic
AI magnifies human agency through network effects, not replacement
Reid Hoffman, LinkedIn Founder: It's Time To Quit Your Job When You Feel This! · Reid Hoffman
Use three conditions to call the tipping point for rapid market infrastructure adoption
Is Bitcoin's Price Action Broken? What Investors Are Missing | John D'Agostino — The Wolf Of All Streets · The Wolf Of All Streets
Navigate the Technology Adoption Life Cycle by matching your strategy to your market's current development phase from early market through tornado to main street
The Chasm Companion: A Fieldbook to Crossing the Chasm · Paul Wiefels
Get through to anyone by making them feel heard before attempting to influence them
Just Listen · Mark Goulston
Use red light to supercharge cellular energy production and recovery
THE SHOCKING Benefits Of RED LIGHT Therapy | Gary Brecka · Matthew Fray
Plot customer value against penetration to identify winner-take-all businesses
Bill Gurley — All Things Business and Investing (Invest Like the Best) · Bill Gurley
If each new user makes the product more valuable for all users, you win
Bill Gurley — All Things Business and Investing · Bill Gurley
Your best performance must come at the point of maximum darkness and pressure
Make Your Bed · Admiral William H. McRaven
Increase market penetration
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Analyze penetration
Competitive Strategy · Michael E. Porter
Ask why five times to penetrate from symptoms to root causes, turning every problem into a permanent improvement
Toyota Production System: Beyond Large-Scale Production · Taiichi Ohno
Influence minds
The 33 Strategies of War · Robert Greene & Joost Elffers
Achieve female orgasm in 15 minutes
The 4-Hour Body An Uncommon Guide to Rapid Fat-Loss, · Timothy Ferriss
Measure of franchise strength
Berkshire Hathaway Shareholder Letter 1983 · Warren Buffett
Long wavelength light absorption
Dr. Glen Jeffery: Using Red Light to Improve Your Health & the Harmful Effects of LEDs · Andrew Huberman
Understanding variable genetic expression
Curing Autism, Epilepsy & Schizophrenia with Stem Cells | Dr. Sergiu Pașca · Andrew Huberman
Targeted laser treatment
How to Improve Skin Health & Appearance · Andrew Huberman
Point the thumb at yourself to reclaim control and stop the momentum of blame
Twelve and a Half · Gary Vaynerchuk
Reach the 15-18% who share your beliefs first; the pragmatic majority will follow.
Start With Why: How Great Leaders Inspire Everyone to Take Action · Simon Sinek