Use third-party approval requirements to negotiate aggressively on price and structure when buying a distributorship
Acquiring Minds: Joe Wynn, $600k SDE, 90% seller note — Acquiring Minds · Acquiring Minds
One customer testimonial outperforms a hundred sales pitches—collect, deploy, and systematise proof
The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer
Nineteen emotional and rational forces that cause people to buy—and how to uncover them
The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer
People follow the lead of similar others, especially when uncertain about the right action
Influence: Science and Practice · Robert B. Cialdini
Make a large ask first so your real request looks like a generous concession.
Influence: Science and Practice · Robert B. Cialdini
VITO-to-VITO referrals produce 40% higher close rates and 2.5x more referrals downstream
Getting to VITO (The Very Important Top Officer) · Anthony Parinello
Map every account by who really approves vs. who merely recommends
Getting to VITO (The Very Important Top Officer) · Anthony Parinello
Assert and maintain momentum throughout the sale — assertively, not aggressively
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
The three-part methodology for winning complex B2B sales through constructive tension
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
Automate regular Bitcoin purchases as a savings habit and hold for decades, not days.
Bitcoin is UP 50% Against Gold (Most People Missed This) — Bram Kanstein · Bram Kanstein
Enter Bitcoin when inflation outpaces short-term rates — the condition behind nearly all historical gains
Bitcoin is UP 50% Against Gold (Most People Missed This) — Bram Kanstein · Bram Kanstein
Get books free through public libraries first, then pay only when time or availability forces it.
eReaders, Kindle, Kobo, and Workflows with Jason Snell — Mac Power Users · Mac Power Users
Technologies only flip incumbent markets once they cross the better threshold on price and performance.
4 Hard Truths About Capitalism and Climate · Steve Howard
The empty wallet is the most powerful financial educator — never replace it on demand
How Parents Raise Bad Investors · Louise Hill
Three mechanisms for converting family wealth into buying power without gifting it away
Mortgage Expert: What First Time Buyers Need to Know in 2026 · Eddie Ross
Debt isn't the risk in property investing — not using debt is.
The New Rules for Building Wealth in 2025 · Rob Dix
Society obsesses over the financial extremes and ignores the vast vulnerable middle
The Mortgage Trap Hitting Millions of Homeowners · Tarun Ramadorai
Separate survival money from growth money — never mix them
If You Understand This, You'll Never Fear a Market Crash Again · William J. Bernstein
Interest rates are a dull sword swung in the dark — blunt, delayed, and paradoxically capable of causing the opposite of what's intended
The Interest Rate Crisis Has Just Begun · Edward Chancellor
Democracy and capitalism need each other — but inequality pulls them apart
Extreme Wealth Will Destroy Democracy · Martin Wolf
Win at the high-level money decisions; let small slip-ups happen.
This Is How You Build Wealth · Richard Coffin (The Plain Bagel)
Distinguish the augmentation era from full automation — the transition is the disruption event
Ex-Google Exec (WARNING): The Next 15 Years Will Be Hell Before We Get To Heaven! · Mo Gawdat
Win trust, deepen relationships, and communicate value through the deliberate use of story
Strategic Storytelling · Kindra Hall
Price strategically by creating value first, communicating it effectively, structuring prices to capture it, and managing competition through policy rather than reaction
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably · Thomas T. Nagle, Georg Muller, and Evert Gruyaert
Small daily expenses compounding over decades become the difference between broke and millionaire
The Automatic Millionaire · David Bach
Turn strangers into friends and friends into customers through earned trust
Permission Marketing · Seth Godin
Problem-Agitate-Solution: the most reliable sales formula ever
The Ultimate Guide to Copywriting Formulas · Joanna Wiebe
Selecting target buyers
Competitive Strategy · Michael E. Porter
Replace cost accounting with three measures -- throughput, inventory, and operating expense -- to make decisions that actually improve profitability
The Goal: A Process of Ongoing Improvement, Third Revised Edition · Eliyahu M. Goldratt
The single most important factor in business success is choosing a market with massive, desperate demand before crafting your offer.
$100M Offers · Alex Hormozi
Map the forces that drive and block every customer decision
Competing Against Luck: The Story of Innovation and Customer Choice · Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan
Choose your customers strategically to improve margins and competitive position
Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter
Bonus Stacking Framework
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi
Build a brand that people believe in, not just buy from
Shoe Dog · Phil Knight
Risk is not volatility -- it is not having money when you need it.
The Coffeehouse Investor: How to Build Wealth, Ignore Wall Street and Get On with Your Life · Bill Schultheis
Adjust returns for inflation
Berkshire Hathaway Shareholder Letter 1980 · Warren Buffett
Evaluating potential acquisitions
Berkshire Hathaway Shareholder Letter 1989 · Warren Buffett
What's near a choice reshapes its value in your brain without your awareness
How to Make Better Decisions · Andrew Huberman & Dr. Michael Platt
Stretch the pleasure of wins through reflective savoring, not repetition
How to Increase Motivation & Drive · Andrew Huberman
Invest fixed amounts at regular intervals to remove emotion and timing from the equation
The Intelligent Investor · Benjamin Graham
Only invest when the price is significantly below calculated intrinsic value
The Intelligent Investor · Benjamin Graham
If it isn't a clear 90 out of 100, it's a zero. Eliminate the merely good.
Essentialism · Greg McKeown
Build durable emotional associations that justify premium pricing for identical offerings
7 Powers · Hamilton Helmer
Lock in customers so that the cost of leaving exceeds the benefit of any alternative
7 Powers · Hamilton Helmer
Use declining unit costs at higher volumes to make competitors' share gains prohibitively expensive
7 Powers · Hamilton Helmer
Build a saleable personality into your product that fulfills the desire for self-expression
Breakthrough Advertising · Eugene Schwartz
People determine what is correct by finding out what other people think is correct. This principle
Influence: The Psychology of Persuasion · Robert Cialdini
Credit previous purchases toward your next offer — turning past spending into future buying power.
$100M Money Models · Alex Hormozi
Six ways to earn referrals by giving value plus seven ways to ask for them
$100M Leads · Alex Hormozi