The three signals Lubetzky looks for in a founder — and the order he learned them in.
Daniel Lubetzky on School of Hard Knocks (full episode) · School of Hard Knocks Podcast
Opportunities become more desirable as they become less available; restriction triggers desire
Influence: Science and Practice · Robert B. Cialdini
Start something, work with others, stay ambitious — even when losing.
Feeling like progress is impossible? You’re not alone — here’s how to keep pushing forward #TEDTalks · TED
In exponential platform waves, slope locks in winners before observers notice the gap
Ex Google CEO: AI Can Create Deadly Viruses! If We See This, We Must Turn Off AI! · Eric Schmidt
Intelligence optimises for efficiency and order — making destruction and war forms of waste to avoid
Ex-Google Exec (WARNING): The Next 15 Years Will Be Hell Before We Get To Heaven! · Mo Gawdat
Real great-power competition is won upstream — in minerals, tech, and standards, not missiles
The Global Politics Expert: The Real Global Danger is What Comes Next! · Ian Bremmer
Race at wasteful speed only when competitors are racing or critical mass demands it
Reid Hoffman, LinkedIn Founder: It's Time To Quit Your Job When You Feel This! · Reid Hoffman
Fall in love with your client, not your product—become the most trusted advisor in your market
The Strategy of Preeminence · Jay Abraham
Build a workplace where people come for the growth, stay for the culture, and thrive because of the meaning
World's Greatest Workplace · Vishen Lakhiani
Understand why costs rise as demand grows and how this shapes competitive strategy
On the Principles of Political Economy and Taxation · David Ricardo
Win by cycling through observe-orient-decide-act faster than your opponent
Airpower Reborn · John Andreas Olsen
The sex that invests more in offspring is choosier about mates
Evolutionary Psychology: The New Science of the Mind · David M. Buss
Understand why well-managed companies fail when new technologies emerge from below
The Innovator's Dilemma · Clayton M. Christensen
Identify and leverage the specific sources of strategic advantage available to you
Good Strategy Bad Strategy · Richard Rumelt
Teams win when they support each other rather than compete against each other
Jocko Podcast 114 w/ Leif Babin - How to Lead and Win. · Jocko Willink & Leif Babin
Play to keep playing rather than to win and you build companies that endure
If You Want To Be SUCCESSFUL In Life, Master This ONE SKILL! | Simon Sinek · Simon Sinek
Become the world expert in a narrow domain through systematic deep study
Bill Gurley — All Things Business and Investing (Invest Like the Best) · Bill Gurley
When luxury spending by one institution forces competitors to sacrifice mission
Revisionist History - Food Fight (S1E5) · Malcolm Gladwell
Strategically prepare your mental and physical state before high-stakes interactions
The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism · Olivia Fox Cabane
To pick something up, you must first put something down
Chris Williamson: If You Don't Fix This Now, 2026 Is Already Over! · Chris Williamson
Reason up from fundamental truths rather than reasoning by analogy to convention
Entrepreneurs should follow their instincts · Steven Bartlett
You do not need to be twice as good—just 1% better consistently to win disproportionately
The 1 Percent Rule · James Clear
Knowing when to fold is the highest-leverage decision skill
Annie Duke: Getting Better by Being Wrong (Knowledge Project) · Annie Duke
Simple math: double the hours, double the output over competitors
Elon Musk USC Commencement Speech · Elon Musk
Own your product's success completely—no excuses, no dependencies
Good Product Manager Bad Product Manager · Ben Horowitz
Prioritize speed over efficiency when the market rewards first movers
Masters of Scale: Make Everyone a Hero · Reid Hoffman
Enter new markets
Competitive Strategy · Michael E. Porter
Preempt market
Competitive Strategy · Michael E. Porter
Compete in international markets to escape maturity
Competitive Strategy · Michael E. Porter
Outlast the competition
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Target a niche
Competitive Strategy · Michael E. Porter
Scale advantages
Competitive Strategy · Michael E. Porter
Get out of the building to test whether your hypotheses about customers and their problems are correct
The Four Steps to the Epiphany · Steve Blank
How Multipliers extract and extend 2X more capability from their people than Diminishers
Multipliers: How the Best Leaders Make Everyone Smarter · Liz Wiseman
Competition among women
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Craft strategy like an engineer designs a product: tight integration under constraints
Good Strategy/Bad Strategy:The difference and why it matters · Rumelt, Richard
Choose your customers strategically to improve margins and competitive position
Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter
Read competitor signals and design moves that shape competitive outcomes
Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter
Choose cost leadership, differentiation, or focus—or risk being stuck in the middle
Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter
First make yourself unbeatable, then wait for the enemy to become beatable
The Art of War · Sun Tzu
Invest disproportionately in intelligence because foreknowledge decides outcomes
The Art of War · Sun Tzu
Victory through swift, decisive action that preserves your resources
The Art of War · Sun Tzu
All strategic action is based on controlling what the opponent perceives
The Art of War · Sun Tzu
Supreme excellence is breaking resistance without direct conflict
The Art of War · Sun Tzu
Evaluate five constant factors before any competitive engagement
The Art of War · Sun Tzu
Virtuous Pricing Cycle
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi
Map the context that shapes what a company can and cannot do
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail · Clayton M. Christensen
Three anchors to sustain yourself through the long innovation tunnel
Loonshots · Safi Bahcall
Differentiate into unoccupied niches to reduce direct competition
The Descent of Man and Selection in Relation to Sex, Vol I · Charles Darwin
Match growth rate to resource constraints before constraints match you
The Descent of Man and Selection in Relation to Sex, Vol I · Charles Darwin