Make a large ask first so your real request looks like a generous concession.
Influence: Science and Practice · Robert B. Cialdini
Hire marketers who are digital natives, analytical, networked, and can create content
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Measure yield at each funnel stage per channel to find and fix your marketing ROI leaks
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Score leads by engagement signals and nurture the unready until they're sales-qualified
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Design AI to challenge your thinking, not replace it — preserve engagement, offer resistance, scaffold metacognition.
How to Stop AI from Killing Your Critical Thinking · Advait Sarkar
Read the incentive structure to know the outcome before the evidence arrives
AI Expert: Here Is What The World Looks Like In 2 Years! · Tristan Harris
Rewire your brain toward optimism by scheduling daily unpredictable positive experiences
I Taught Rats to Drive. They Taught Me to Enjoy the Ride | Kelly Lambert | TED — TED · TED
Build cohesive teams by overcoming five cascading dysfunctions from trust to results through a hierarchical pyramid of team behaviors
Lencioni Five Dysfunctions of a Team · Patrick Lencioni
Win trust, deepen relationships, and communicate value through the deliberate use of story
Strategic Storytelling · Kindra Hall
Master the hidden rules of human behavior using science-tested people skills
Captivate · Vanessa Van Edwards
People decide your competence and warmth in seven seconds—and the number of hand gestures predicts your success
You Are Contagious · Vanessa Van Edwards
How products graduate from needing notifications to living in users' minds
The Hook Model: How to Manufacture Desire · Nir Eyal
Choose your inner circle deliberately and communicate with Chimp awareness
The Chimp Paradox · Steve Peters
Relationships are built or broken through thousands of tiny bids for connection and how they are answered
The Relationship Cure - John Gottman · John Gottman
Relationships are built or broken through thousands of tiny bids for connection and how they are answered
The Relationship Cure (Gottman) · John Gottman
Relationships are built or broken through thousands of tiny bids for connection and how they are answered
The Relationship Cure by John Gottman · John Gottman
Relationships are built or broken through thousands of tiny bids for connection and how they are answered
The Relationship Cure · John Gottman
Replace destructive blame with forward-looking contribution mapping to resolve conflicts
Difficult Conversations · Douglas Stone, Bruce Patton, Sheila Heen
Close the gap between organizational values and daily practices to re-engage teams
Daring Greatly · Brené Brown
Replace why questions with what questions to move from rumination to insight
Increase your self-awareness with one simple fix · Tasha Eurich
Set bold 10-30 year goals that galvanize the entire organization
Built to Last: Successful Habits of Visionary Companies · Jim Collins
Transform evaluation from verdicts into pathways
The Power of Believing That You Can Improve · Carol Dweck
Replace carrots and sticks with autonomy, mastery, and purpose to drive real performance
Daniel Pink on Motivation and Drive - YANSS Podcast · Daniel Pink
Replace status meetings with written updates -- save 8 hours by writing for 8 minutes
Status Meetings Are the Scourge · Jason Fried
Change why to what and transform self-analysis from a trap into a tool
Increase Your Self-Awareness with One Simple Fix · Tasha Eurich
Force strategic clarity by committing your positions to paper
Good Product Manager Bad Product Manager · Ben Horowitz
Be fully engaged and observe dynamics
The one minute manager builds high performing teams · Kenneth H. Blanchard
Structure & Novelty
Covey, Sean - The 4 Disciplines of Execution · Covey, Sean
Track progress to win
Covey, Sean - The 4 Disciplines of Execution · Covey, Sean
A visual display of lead and lag measures
Covey, Sean - The 4 Disciplines of Execution · Covey, Sean
Set bold, clear, compelling goals that energize the entire organization and stimulate extraordinary progress through audacious commitment
Built to Last · Jim Collins & Jerry I. Porras
Leaders add value by serving others
The 21 Irrefutable Laws of Leadership · John C. Maxwell
Leaning into discomfort rather than walking away from it as the foundational skill of courageous leadership
Dare to Lead · Brené Brown
Pause, vocalize, and gesture before acting to eliminate automatic errors and build team resilience
Turn the Ship Around!: A True Story of Turning Followers Into Leaders · L. David Marquet
Dedicate structured autonomous time for creative exploration to unlock innovation and engagement
Drive: The Surprising Truth About What Motivates Us · Daniel H. Pink
Autonomy, mastery, and purpose are the three nutrients that power high performance and deep satisfaction
Drive: The Surprising Truth About What Motivates Us · Daniel H. Pink
Inspire through personal presence
The 33 Strategies of War · Robert Greene & Joost Elffers
Set an impossibly ambitious goal to unlock creativity and transform your tribe
The Tribes Casebook A companion to TRIBES - Seth Godin · Seth Godin & Triiibes Community
Empower every member to lead at their level for exponential tribal growth
The Tribes Casebook A companion to TRIBES - Seth Godin · Seth Godin & Triiibes Community
Relentless self-reflection turns every outcome into organizational learning
The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer · Jeffrey K. Liker
Use vivid before-and-after stories to select your beachhead market
Crossing the Chasm, 3rd Edition · Geoffrey A. Moore
Define who your customer becomes after working with you
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller
A single memorable statement that makes people want to know more
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller
Find the early metric that predicts long-term success and optimize it
Lean Analytics · Alistair Croll & Benjamin Yoskovitz
Fix five layered dysfunctions to build a cohesive, results-driven team
untitled · Patrick Lencioni
Retain unwavering faith in the endgame while confronting brutal current reality
Good to Great · Jim Collins
Blend personal humility with fierce professional will to build greatness
Good to Great · Jim Collins
Focus on strengths to cut active disengagement from 40% to 1%
Strengths finder 2.0 · Tom Rath
Get users to store value so they cannot leave without losing something
Hooked · Nir Eyal
Four-step cycle that turns products into unbreakable habits
Hooked · Nir Eyal