3 results for “Value-Added Marketing”
Showing 1–3
STRTornado vs. Bowling Alley Framework
Read →Contrasting strategies
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
SALChasm-Crossing Distribution and Pricing Strategy
Read →Set pricing for pragmatists and choose channels that deliver the whole product
Crossing the Chasm, 3rd Edition · Geoffrey A. Moore
MKTCustomer-Oriented Distribution Model
Read →Match your distribution channel to your buyer type -- five channels for five distinct customer pr...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore