Don't fight the incumbent on their axis — define a brand-new category you can own and become its authority.

Brothers of Iron: Building the Weider Empire · Joe Weider, Ben Weider, Mike Steere

Targeted Bicep Exercise

The 4-Hour Body An Uncommon Guide to Rapid Fat-Loss, · Timothy Ferriss

Use exercise to modulate hormones

How to Optimize Testosterone & Estrogen | Huberman Lab Essentials · Andrew Huberman

Manage neural excitation and inhibition to optimize performance and avoid choking.

How to Build Strength, Endurance & Flexibility at Any Age | Pavel Tsatsouline · Andrew Huberman

Prioritize neural freshness over exhaustion to sustain performance and cognitive function.

How to Build Strength, Endurance & Flexibility at Any Age | Pavel Tsatsouline · Andrew Huberman

Slight variations of a main lift to overcome plateaus without losing specificity.

How to Build Strength, Endurance & Flexibility at Any Age | Pavel Tsatsouline · Andrew Huberman

Design training cycles around different recovery rates of body systems.

How to Build Strength, Endurance & Flexibility at Any Age | Pavel Tsatsouline · Andrew Huberman

Practice strength as a skill with high frequency, low fatigue, and perfect form.

How to Build Strength, Endurance & Flexibility at Any Age | Pavel Tsatsouline · Andrew Huberman

Select a few high-carryover exercises and master them for years.

How to Build Strength, Endurance & Flexibility at Any Age | Pavel Tsatsouline · Andrew Huberman

Controlled stress makes you stronger -- the dose makes the poison or medicine

Antifragile: Things That Gain from Disorder · Nassim Nicholas Taleb

Combine extreme safety with extreme risk -- avoid the dangerous middle

Antifragile: Things That Gain from Disorder · Nassim Nicholas Taleb