Put your name on outcomes to earn credibility, equity, and leverage others cannot access

How to Get Rich — Naval · Naval

Hire marketers who are digital natives, analytical, networked, and can create content

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Turn strangers into a community by hosting a recurring open stage for true first-person stories.

"Stories Will Save Us" | Dyane Neiman | TEDxESMTBerlin — TEDx Talks · TEDx Talks

Transform information into inspiration through voice, body, and authentic humanity.

How to speak with meaning · TED-Ed

AI replaces augmented workers before it replaces humans — the transition is the danger zone

Ex-Google Officer Speaks Out On The Dangers Of AI! - Mo Gawdat · Mo Gawdat

Use self-deprecating humor and cartoons to build trust, break tension, and unlock creative conversation

It's Good to Laugh at Ourselves · Tom Fishburne

Win trust, deepen relationships, and communicate value through the deliberate use of story

Strategic Storytelling · Kindra Hall

Treat distraction as a symptom of organizational dysfunction, not individual weakness

Nir Eyal on How to Be Indistractable - Brainfluence Podcast · Nir Eyal

Get through to anyone by making them feel heard before attempting to influence them

Just Listen · Mark Goulston

Start creating for yourself, build an audience through consistency, then follow the momentum

Mark Manson's Path from Blogger to Bestselling Author of "The Subtle Art of Not Giving a F*ck" · Mark Manson

Build a profitable audience by establishing two or three credible content pillars and sharing vulnerability

3 Profitable Business Ideas From A Private Equity Guy | Sahil Bloom (#384) · Sahil Bloom

Build trust through expensive, hard-to-fake signals that demonstrate genuine commitment

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life · Rory Sutherland

Identify and shed the three shields that block authentic connection and courage

Daring Greatly · Brené Brown

Get eyebrows up in sixty seconds with three did-you-know questions and the word imagine

Intrigue - How to Create Interest and Connect with Anyone · Sam Horn

Leverage emerging audio platforms for serendipitous brand connection

Digital Summit Marketing Spotlight - Ann Handley · Ann Handley

Show real human emotion in brand communications to build deep trust

Digital Summit Marketing Spotlight - Ann Handley · Ann Handley

Present the problem, agitate until it hurts, then offer your solution

The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe

Construct and deliver presentations that inspire, command, and connect

The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism · Olivia Fox Cabane

Match your charisma style to your personality, goals, and the situation

The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism · Olivia Fox Cabane

You do not need millions of followers — you need 1,000 people willing to pay you $100 per year

Kevin Kelly — Excellent Advice for Living · Kevin Kelly

Writing returns leverage, clarity, and connection — most people only see the first

Writing Well - What to Write About · Julian Shapiro

Find the smallest group who would be devastated if your product disappeared

This Is Marketing: Key Ideas · Seth Godin

Vulnerability minus boundaries equals manipulation, not courage

Brene Brown on Vulnerability, Shame, and Daring Greatly · Brene Brown & Tim Ferriss

Educate prospects to make informed decisions

Simple Marketing for Smart People The One Question You Need - Billy Broas & Tiago Forte · Unknown

Persuade with ethos, pathos, and logos

Simple Marketing for Smart People The One Question You Need - Billy Broas & Tiago Forte · Unknown

You don't need to be brilliant to share; you need to be generous

Show Your Work · Austin Kleon

Share how you make things, not just what you make

Show Your Work · Austin Kleon

Lead with honesty

Top 5 Keys to a Rich Life & Business Wealth Handbook · Chris Voss

Add Value, Not Virality

isbn_9781938793899 · Unknown

Embracing weirdness

We Are All Weird: The Myth of Mass and the End of Compliance · Godin, Seth

Engage sight, sound, and touch to create presentations with dramatically higher recall

Talk Like TED · Carmine Gallo

Create one emotionally charged event that triggers dopamine and makes your message unforgettable

Talk Like TED · Carmine Gallo

Stories are data with a soul that sync the brains of speaker and listener

Talk Like TED · Carmine Gallo

Organize any message into three key points for maximum retention and impact

Talk Like TED · Carmine Gallo

The most engaging presentations are Emotional, Novel, and Memorable

Talk Like TED · Carmine Gallo

Define who your customer becomes after working with you

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller

Connect people around a shared idea, then lead them toward change

Tribes: We Need You to Lead Us · Seth Godin

Why are we here, How connected, Anecdotes, Thank everyone

Think Faster, Talk Smarter · Matt Abrahams

Build a brand that people believe in, not just buy from

Shoe Dog · Phil Knight

Address external, internal, and philosophical problems to create irresistible brand promises

Building a StoryBrand - Clarify Your Message So Customers · Donald Miller

Resonance in brain activity

The Neuroscience of Speech, Language & Music | Dr. Erich Jarvis · Andrew Huberman

Emotional Connection

The Neuroscience of Speech, Language & Music | Dr. Erich Jarvis · Andrew Huberman

The power of emotional connection

The Science & Art of Comedy & Creativity | Tom Segura · Andrew Huberman

The dangers of cynicism

The Science & Art of Comedy & Creativity | Tom Segura · Andrew Huberman

Capture & Develop Ideas

The Science & Art of Comedy & Creativity | Tom Segura · Andrew Huberman

Rewrite Your Story

Create Your Ideal Future Using Science-Based Protocols | Ari Wallach · Andrew Huberman

Engage, don't impress

How to Speak Clearly & With Confidence | Matt Abrahams · Andrew Huberman

Think with heart

What Magic & Mind Reading Reveal About the Brain | Asi Wind · Andrew Huberman

Tuning into emotions

What Magic & Mind Reading Reveal About the Brain | Asi Wind · Andrew Huberman

Tune in to the audience's emotions

What Magic & Mind Reading Reveal About the Brain | Asi Wind · Andrew Huberman