Define the exact customer you can best serve so you stop wasting time on the rest
The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja
World-class managers coach to known behaviors and innovate around unknown obstacles to unstick deals
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
A data-derived taxonomy that reveals which rep type wins complex sales by a landslide
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
Read anyone's true mental state by measuring live behavior against their established baseline
CIA Spy: Is Kanye Mentally Ill or a Narcissist? This is What His Behavior REALLY Reveals... — Lisa Bilyeu · Lisa Bilyeu
Build a full multi-context evidence profile before labeling someone's behavior pattern
CIA Spy: Is Kanye Mentally Ill or a Narcissist? This is What His Behavior REALLY Reveals... — Lisa Bilyeu · Lisa Bilyeu
Decode anyone's personality type within five interactions
Captivate: The Science of Succeeding With People · Vanessa Van Edwards
Identify narcissistic patterns through four behavioral profiles
Surrounded by Narcissists · Thomas Erikson
Find the early metric that predicts long-term success and optimize it
Lean Analytics · Alistair Croll & Benjamin Yoskovitz
Innovate by understanding the progress customers are trying to make
Competing Against Luck: The Story of Innovation and Customer Choice · Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan
Predict competitor behavior by analyzing their goals, assumptions, and capabilities
Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter
Six research techniques to understand what customers truly want
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) · Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Get users to store value so they cannot leave without losing something
Hooked · Nir Eyal
Match your distribution channel to your buyer type -- five channels for five distinct customer pr...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Map your market by understanding the five psychographic profiles that determine how technology ge...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Recognize that your body offers multiple stress responses, not just fight-or-flight
The Upside of Stress · Kelly McGonigal