Navigate the Technology Adoption Life Cycle by matching your strategy to your market's current development phase from early market through tornado to main street

The Chasm Companion: A Fieldbook to Crossing the Chasm · Paul Wiefels

Match your marketing strategy to the specific phase of technology adoption you are in

Inside the Tornado · Geoffrey A. Moore

Market positioning

Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore

Customer intimacy

Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore

Contrasting strategies

Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore

Navigating niche markets

Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore

Niche-based marketing

Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore

A disciplined process for narrowing from hundreds of potential markets to one beachhead you can dominate, then expanding from that position of strength.

Disciplined Entrepreneurship · Bill Aulet

Navigate five distinct phases of technology market evolution from early market through tornado to...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

Use each conquered niche segment as leverage to knock over adjacent segments and build toward mai...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore