Positioning Framework
Market positioning
The Positioning Framework is about establishing a market position within a system of companies interacting to make a market. This framework provides a means to understand the market makers, establish relationships with them, and create a market position that is unique and valuable.
- Positioning is about establishing a market position within a system of companies
- Market makers are the companies that are already successful in the marketplace
- Establishing relationships with market makers is key to creating a market position
- Identify Market MakersIdentify the market makers in the industry. This can be done through research, surveys, and analysis of the competitive landscape.Pro tipUse data and metrics to identify market makersWarningAvoid neglecting the importance of market makers in establishing a market position
- Establish RelationshipsEstablish relationships with the market makers. This can be done through partnerships, alliances, and joint ventures.Pro tipUse partnerships and alliances to establish relationships with market makersWarningAvoid neglecting the importance of relationships in establishing a market position
- Create a Unique PositionCreate a unique and valuable market position. This can be done by identifying unique selling points, creating marketing campaigns, and delivering customer satisfaction.Pro tipUse unique selling points to differentiate from the competitionWarningAvoid neglecting the importance of uniqueness in establishing a market position
Apple's market position is a great example of establishing a unique and valuable market position. The company's focus on design, innovation, and customer experience has created a sense of belonging and identity with its products.
The concept of positioning has been well-known in marketing for a long time. However, its application in high-tech industries is relatively new. As high-tech companies move from the bowling alley to Main Street, they need to adapt their marketing strategies to focus more on establishing a market position.