Hire marketers who are digital natives, analytical, networked, and can create content

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Make your contributions visible inside and outside the organisation so promotion becomes obvious, not argued

How To Get A Pay Rise: Career Coach's Proven System · Yota Trom

Become a key person of influence in your industry through five sequential personal brand steps

Key Person of Influence · Daniel Priestley

Build trust through expensive, hard-to-fake signals that demonstrate genuine commitment

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life · Rory Sutherland

Find the sneezers who spread ideas, arm them with a remarkable story, and let the virus do your marketing

Purple Cow, New Edition: Transform Your Business by Being Remarkable · Seth Godin

Stories are data with a soul that sync the brains of speaker and listener

Talk Like TED · Carmine Gallo

Build a brand that people believe in, not just buy from

Shoe Dog · Phil Knight

Close the gap between the stories you tell and the results you produce

Sapiens · Yuval Noah Harari

Filter every decision through your WHY so the world can clearly see what you believe.

Start With Why: How Great Leaders Inspire Everyone to Take Action · Simon Sinek

Build a central home base that turns all traffic into owned traffic

Traffic Secrets · Russell Brunson

People have a deep-seated duty to authority and will follow the directives of authority figures

Influence: The Psychology of Persuasion · Robert Cialdini