If most people only see the package, the package IS the message.
Have Boomers Rigged The System? · Tom Nicholas
Own a word in the prospect's mind by being first, finding an open position, or repositioning the competition
Positioning: The Battle for Your Mind · Al Ries and Jack Trout
Become a key person of influence in your industry through five sequential personal brand steps
Key Person of Influence · Daniel Priestley
Build trust through expensive, hard-to-fake signals that demonstrate genuine commitment
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life · Rory Sutherland
Leverage emerging audio platforms for serendipitous brand connection
Digital Summit Marketing Spotlight - Ann Handley · Ann Handley
Show real human emotion in brand communications to build deep trust
Digital Summit Marketing Spotlight - Ann Handley · Ann Handley
From factories to TV ads to tribes—understand which era you are leading in
The tribes we lead · Seth Godin
The single, central message that all marketing copy serves — the moral of the story you are inviting customers into
Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller
Address the external problem customers describe, the internal frustration driving them, and the philosophical injustice they feel
Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller
A single-page messaging document that captures your brand's seven core sound bites for use across all marketing channels
Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller
A seven-part story structure that clarifies brand messaging so customers listen, engage, and buy
Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller
Be remarkable or be invisible -- very good is the new mediocre
How to Get Your Ideas to Spread · Seth Godin
Master self, story, philosophy, and team to achieve lasting greatness
The Diary of a CEO: The 33 Laws of Business and Life · Steven Bartlett
Stories are data with a soul that sync the brains of speaker and listener
Talk Like TED · Carmine Gallo
Own a word or concept in the prospect's mind to cut through the noise of an overcommunicated society.
Positioning The Battle for Your Mind · Al Ries & Jack Trout
A one-page document that organizes your entire brand narrative into a clear, repeatable message using all seven story elements.
Building a StoryBrand · Donald Miller
See through surface symbols to find the universal truth they encode
The Hero With a Thousand Faces · Joseph Campbell
Sell anything to the masses by making influence feel like entertainment
The Art Of Seduction (The Robert Greene Collection) · Robert Greene
Seven marketing pieces that turn your BrandScript into revenue
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller
Define who your customer becomes after working with you
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller
A single memorable statement that makes people want to know more
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller
External, internal, and philosophical problems unlock deeper customer connection
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller
If a caveman can't understand your website in 5 seconds, you lose
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller
Never let a single supplier control your destiny
Shoe Dog · Phil Knight
Exploit rivals' inability to change; combat your own organizational decay
Good Strategy/Bad Strategy: The difference and why it matters · Richard Rumelt
A four-step process to communicate stakes without fearmongering
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Five almost-free steps to implement your brand message and grow revenue
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Five things every website must include to convert browsers into buyers
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Address external, internal, and philosophical problems to create irresistible brand promises
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Seven story elements that clarify your brand message so customers listen
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Define your audience by shared values and passions, not by age or zip code
The $100 Startup · Chris Guillebeau
Leverage your skills strategically to reach more people or new audiences without cloning
The $100 Startup · Chris Guillebeau
Never leave a first interaction unanswered; every greeting is a potential superfan moment
Superfans · Pat Flynn
Inspire action by communicating from the inside out: WHY, then HOW, then WHAT.
Start With Why: How Great Leaders Inspire Everyone to Take Action · Simon Sinek
People follow people, not brands; become someone worth following
Traffic Secrets · Russell Brunson