Find undervalued assets by matching your unique tolerances to others' deal-breakers

21 Harsh Truths About Why You’re Still Lost - Mark Manson — Chris Williamson · Chris Williamson

State your number once with conviction, then stop — silence is the close

How To Get A Pay Rise: Career Coach's Proven System · Yota Trom

Price strategically by creating value first, communicating it effectively, structuring prices to capture it, and managing competition through policy rather than reaction

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably · Thomas T. Nagle, Georg Muller, and Evert Gruyaert

Use math and lifestyle analysis, not cultural pressure, to decide on housing

Why Buying A House Makes Zero Financial Sense | ft. Ramit Sethi · Ramit Sethi

Guide readers from attention through desire to action in four steps

The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe

Win the pragmatist by becoming the safe, proven, de facto standard choice

Crossing the Chasm · Geoffrey A. Moore

Map your audience's beliefs, desires, and feelings before writing a single word of copy

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells · Robert W. Bly

A five-step formula that moves readers from attention to action through structured persuasion

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells · Robert W. Bly

Owning something instantly inflates its value far beyond what you would pay to acquire it

Predictably Irrational · Dan Ariely

Recognize and neutralize the numbers that silently steer your judgments

Thinking, Fast and Slow · Daniel Kahneman