Measure yield at each funnel stage per channel to find and fix your marketing ROI leaks

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Score leads by engagement signals and nurture the unready until they're sales-qualified

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Tax global wealth to fund direct cash transfers to citizens of countries bearing the climate damage.

Tax the Rich and Save the Planet · Esther Duflo

Publish professional-quality books independently by following a complete six-stage process from writing through audience building

Asymmetrical Guide to Publishing an Indie Book · Asymmetrical Press

Build a valuable business by systematically developing assets across six critical categories

24 Assets · Daniel Priestley

Turn customers into your most powerful sales force by giving fans tools to spread your message

Flipping the Funnel · Seth Godin

Sound affects you physiologically, psychologically, cognitively, and behaviorally whether you notice or not

The 4 ways sound affects us · Julian Treasure

A single-page messaging document that captures your brand's seven core sound bites for use across all marketing channels

Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller

A seven-part story structure that clarifies brand messaging so customers listen, engage, and buy

Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller

Integrate to gain market access

Competitive Strategy · Michael E. Porter

Prove you have a repeatable and scalable sales process by getting customers to actually buy

The Four Steps to the Epiphany · Steve Blank

Get out of the building to test whether your hypotheses about customers and their problems are correct

The Four Steps to the Epiphany · Steve Blank

The single most important factor in business success is choosing a market with massive, desperate demand before crafting your offer.

$100M Offers · Alex Hormozi

Set pricing for pragmatists and choose channels that deliver the whole product

Crossing the Chasm, 3rd Edition · Geoffrey A. Moore

Seven marketing pieces that turn your BrandScript into revenue

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller

Match your sales channel to your buyer's expectations and your product's complexity

Crossing the Chasm · Geoffrey A. Moore

Set prices that reinforce your market leadership positioning and support your distribution channe...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

Match your distribution channel to your buyer type -- five channels for five distinct customer pr...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

A B2C alternative to the chasm model that drives consumer technology adoption through four interl...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

Map your market by understanding the five psychographic profiles that determine how technology ge...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

Five almost-free steps to implement your brand message and grow revenue

Building a StoryBrand - Clarify Your Message So Customers · Donald Miller

Cutting out the middleman

Elon Musk Tesla, SpaceX, and the Quest for a Fantastic · Ashlee Vance

The quantity of communication directly determines its quality -- communicate more, not less

Work the System · Sam Carpenter

81% of sales happen after the fifth contact; automate the follow-up

Traffic Secrets · Russell Brunson

Superior distribution alone can create a monopoly; inferior distribution alone can destroy one

Zero to One: Notes on Startups, or How to Build the Future · Peter Thiel & Blake Masters

Design a customer-centric pipeline from lead generation through qualification to close

Traction · Gabriel Weinberg & Justin Mares

Build free tools and microsites that generate leads as long-term marketing assets

Traction · Gabriel Weinberg & Justin Mares

A complete taxonomy of every way a startup can acquire customers

Traction · Gabriel Weinberg & Justin Mares