Shadow-shop every competitor in your radius before launch to quantify the answer-rate gap
Owned and Operated: Why Septic is the Most Underrated Business in America (Epic Septic) · John Wilson
Three public data sources let you model a septic market before spending a dollar on entry
Owned and Operated: Why Septic is the Most Underrated Business in America (Epic Septic) · John Wilson
Use third-party approval requirements to negotiate aggressively on price and structure when buying a distributorship
Acquiring Minds: Joe Wynn, $600k SDE, 90% seller note — Acquiring Minds · Acquiring Minds
The three signals Lubetzky looks for in a founder — and the order he learned them in.
Daniel Lubetzky on School of Hard Knocks (full episode) · School of Hard Knocks Podcast
One customer testimonial outperforms a hundred sales pitches—collect, deploy, and systematise proof
The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer
Build genuine friendships with customers—friendships are immune to competition and price negotiation
The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer
We comply with people we like; six reliable triggers manufacture that liking automatically
Influence: Science and Practice · Robert B. Cialdini
Over half of B2B customer loyalty is determined not by what you sell but by how you sell it
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
Compare sovereign offerings as products to find where your tax dollar delivers maximum ROI
God, AI, and the Coming Violence | Will Manidis — Hidden Forces · Hidden Forces
Thirty years of data tells you almost nothing — you need a century across many countries
The Golden Age of Returns is Over · Mike Staunton & Paul Marsh
Financial product complexity is often deliberate — opacity is the product
The Mortgage Trap Hitting Millions of Homeowners · Tarun Ramadorai
The mortgage market profits from borrowers who forget to refinance on time
The Mortgage Trap Hitting Millions of Homeowners · Tarun Ramadorai
Inequality earned by creating value is a feature; inequality extracted through monopoly or monetary policy is a bug
The Interest Rate Crisis Has Just Begun · Edward Chancellor
Ultra-low rates keep dying firms alive, blocking creative destruction and killing productivity growth
The Interest Rate Crisis Has Just Begun · Edward Chancellor
Regional recovery requires a multi-decade moral compact that no single government can deliver or cancel.
The UK Is The Most Unequal High-Income Country In The World · Paul Collier
Value a business line by line so forecast errors cancel instead of compound.
How to Invest in Stocks · Sasha Yanshin
The 1945 stability architecture is collapsing — price in high-variance geopolitical tail risk now
You're Watching the End of the World in Real Time · Eric Weinstein
Price strategically by creating value first, communicating it effectively, structuring prices to capture it, and managing competition through policy rather than reaction
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably · Thomas T. Nagle, Georg Muller, and Evert Gruyaert
Fall in love with your client, not your product—become the most trusted advisor in your market
The Strategy of Preeminence · Jay Abraham
Invest in great businesses at fair prices using patience, rationality, and a circle of competence
University of Berkshire Hathaway: 30 Years of Lessons from Buffett and Munger · Daniel Pecaut and Corey Wrenn
Find magical solutions by abandoning naive logic in human affairs
Alchemy · Rory Sutherland
Understand why costs rise as demand grows and how this shapes competitive strategy
On the Principles of Political Economy and Taxation · David Ricardo
Revive a failing company by unleashing human magic through purpose and empowerment
Former Best Buy CEO Hubert Joly: Empowering Workers to Create Magic · Hubert Joly
Turn strangers into friends and friends into customers through earned trust
Permission Marketing · Seth Godin
Become your client's most trusted advisor, not just a vendor
Getting Everything You Can Out of All You've Got · Jay Abraham
Create demand that outstrips supply using four proven levers
Oversubscribed · Daniel Priestley
Find knowledge that feels like play to you and looks like work to others
Arm Yourself With Specific Knowledge · Naval Ravikant
To outperform, you must think differently AND better than the consensus
Howard Marks — How to Invest with Clear Thinking · Howard Marks
Separate tangled strategic problems into distinct, solvable components
Good Product Manager Bad Product Manager · Ben Horowitz
Identify when companies use charm and ideology to avoid accountability
How Amazon, Apple, Facebook and Google Manipulate Our Emotions · Scott Galloway
Reach global markets
isbn_9781938793899 · Unknown
Price to capture market share
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Hidden prices and competition
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Optimizing purchasing strategies
Competitive Strategy · Michael E. Porter
Suppliers' power
Competitive Strategy · Michael E. Porter
Buyers' power
Competitive Strategy · Michael E. Porter
Price level that deters entry
Competitive Strategy · Michael E. Porter
Avoiding mediocrity
Competitive Strategy · Michael E. Porter
Two distinct paths to disruptive growth: compete against nonconsumption or attack overserved customers at the bottom
The Innovator's Solution · Clayton M. Christensen & Michael E. Raynor
Customers hire products to do specific jobs; segment by the job, not by customer demographics
The Innovator's Solution · Clayton M. Christensen & Michael E. Raynor
Determine whether you are entering an existing market, creating a new market, or resegmenting an existing market to choose the right strategy
The Four Steps to the Epiphany · Steve Blank
Get out of the building to test whether your hypotheses about customers and their problems are correct
The Four Steps to the Epiphany · Steve Blank
A systematic evaluation of 17+ value capture models to choose or innovate the framework by which your venture extracts revenue from the value it creates for customers.
Disciplined Entrepreneurship · Bill Aulet
A systematic, customer-driven approach to launching an innovation-based venture by working through 24 discrete steps grouped into six themes.
Disciplined Entrepreneurship · Bill Aulet
Set pricing for pragmatists and choose channels that deliver the whole product
Crossing the Chasm, 3rd Edition · Geoffrey A. Moore
Map the five psychographic groups that adopt disruptive technology
Crossing the Chasm, 3rd Edition · Geoffrey A. Moore
Build a resume of experiences that gets your product hired every time
Competing Against Luck: The Story of Innovation and Customer Choice · Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan
Choose your customers strategically to improve margins and competitive position
Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter
Read competitor signals and design moves that shape competitive outcomes
Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter
Identify clusters of firms with similar strategies to find your competitive neighborhood
Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter