Make every CTA Valuable, Easy to Use, Prominent, and Action Oriented
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
The market returns 10%. Your skills return 1000%.
I Wish I'd Saved Less When I Was Younger · Olly Richards
Match your ad hooks to where your audience sits on the awareness spectrum
$100M Playbook: GOATed Ads · Alex Hormozi
Picture the outcome, promise the change, prove your claims, push to action
The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe
Follow a systematic 32-step process from research to revision for sales pages
The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe
Present the problem, agitate until it hurts, then offer your solution
The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe
Guide readers from attention through desire to action in four steps
The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe
Open a gap between what the customer wants and what they have — then offer to close it — to magnetically drive attention and action
Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller
Problem-Agitate-Solution: the most reliable sales formula ever
The Ultimate Guide to Copywriting Formulas · Joanna Wiebe
Educate prospects to build trust and drive sales
Simple Marketing for Smart People The One Question You Need - Billy Broas & Tiago Forte · Unknown
External, internal, and philosophical problems unlock deeper customer connection
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller
Starving Crowd / Market Selection Framework
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi
A four-step preparation system that guarantees you know more about the product than anyone else
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells · Robert W. Bly
Map your audience's beliefs, desires, and feelings before writing a single word of copy
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells · Robert W. Bly
Transform every product feature into a customer benefit that answers 'what's in it for me?'
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells · Robert W. Bly
Score every headline on urgency, uniqueness, ultra-specificity, and usefulness before publishing
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells · Robert W. Bly
A five-step formula that moves readers from attention to action through structured persuasion
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells · Robert W. Bly
Remove product objections by reframing drawbacks as advantages or simplifying complexity
Breakthrough Advertising · Eugene Schwartz
Destroy confidence in competitor solutions while positioning your product as the answer
Breakthrough Advertising · Eugene Schwartz
Verbally demonstrate HOW your product works to transform claims into conviction
Breakthrough Advertising · Eugene Schwartz
Expand desire by presenting continually new images of satisfaction through your product
Breakthrough Advertising · Eugene Schwartz
Build a chain of small acceptances so prospects believe claims they'd reject head-on
Breakthrough Advertising · Eugene Schwartz
Strengthen any headline idea by reshaping how it is expressed, not what it says
Breakthrough Advertising · Eugene Schwartz
Match your headline strategy to exactly how aware your prospect is of your product
Breakthrough Advertising · Eugene Schwartz
Channel existing market desire onto your product instead of trying to create demand
Breakthrough Advertising · Eugene Schwartz