Navigate the Technology Adoption Life Cycle by matching your strategy to your market's current development phase from early market through tornado to main street
The Chasm Companion: A Fieldbook to Crossing the Chasm · Paul Wiefels
Match your marketing strategy to the specific phase of technology adoption you are in
Inside the Tornado · Geoffrey A. Moore
Bridge to mainstream
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Find the sneezers who spread ideas, arm them with a remarkable story, and let the virus do your marketing
Purple Cow, New Edition: Transform Your Business by Being Remarkable · Seth Godin
Set pricing for pragmatists and choose channels that deliver the whole product
Crossing the Chasm, 3rd Edition · Geoffrey A. Moore
Use vivid before-and-after stories to select your beachhead market
Crossing the Chasm, 3rd Edition · Geoffrey A. Moore
Close the gap between your shipping product and the complete solution customers need
Crossing the Chasm, 3rd Edition · Geoffrey A. Moore
Focus all forces on one niche to cross from early market to mainstream
Crossing the Chasm, 3rd Edition · Geoffrey A. Moore
Match your sales channel to your buyer's expectations and your product's complexity
Crossing the Chasm · Geoffrey A. Moore
Concentrate all resources on one niche beachhead to break into mainstream
Crossing the Chasm · Geoffrey A. Moore
Predict when the rules of competition will change by tracking when technology exceeds needs
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail · Clayton M. Christensen
Transform your organization from visionary-driven pioneers to mainstream-focused settlers as you ...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Set prices that reinforce your market leadership positioning and support your distribution channe...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Match your distribution channel to your buyer type -- five channels for five distinct customer pr...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
A B2C alternative to the chasm model that drives consumer technology adoption through four interl...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Navigate five distinct phases of technology market evolution from early market through tornado to...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Position disruptive products at the intersection of an established market alternative and an inno...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
A two-sentence positioning formula that forces clarity on target customer, competition, and diffe...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Navigate four domains of competitive value to position your product correctly for each stage of m...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Use each conquered niche segment as leverage to knock over adjacent segments and build toward mai...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
A nine-factor scoring system for evaluating beachhead candidates and screening out segments with ...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Use scenario-based profiling to select your beachhead segment when you have high risk and low data.
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Close the gap between your marketing promise and the buyer's actual experience by delivering the ...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Cross the chasm by concentrating all forces on a single niche market, dominate it, then expand ou...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
The fatal gap between early adopter enthusiasm and mainstream market adoption that kills most tec...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Reach the 15-18% who share your beliefs first; the pragmatic majority will follow.
Start With Why: How Great Leaders Inspire Everyone to Take Action · Simon Sinek