Use FBI hostage techniques to transform adversaries into allies through empathy

Never Split The Difference · Chris Voss

Create content worth reading by combining utility, inspiration, and empathy every time

Everybody Writes · Ann Handley

Find your business idea from pain, profession, or passion

The Man That Makes Millionaires - Turn 100 to 10k With This Step By Step Formula · Alex Hormozi

Build trust, authority, and lasting relationships with your audience

Simple Marketing for Smart People The One Question You Need - Billy Broas & Tiago Forte · Unknown

Position your brand as the empathetic, authoritative guide in your customer's story — not the hero.

Building a StoryBrand · Donald Miller

A one-page document that organizes your entire brand narrative into a clear, repeatable message using all seven story elements.

Building a StoryBrand · Donald Miller

Eight sections that turn your website into a sales machine

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller

Five stages every startup must navigate from idea to scale

Lean Analytics · Alistair Croll & Benjamin Yoskovitz

Discover latent human needs through immersion, not surveys

Change by Design · Tim Brown

Use scenario-based profiling to select your beachhead segment when you have high risk and low data.

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

Win trust and respect by expressing empathy and demonstrating authority

Building a StoryBrand - Clarify Your Message So Customers · Donald Miller

Us vs Them

How to Make Better Decisions | Dr. Michael Platt · Andrew Huberman

Understanding customer loyalty

How to Make Better Decisions | Dr. Michael Platt · Andrew Huberman

Customer happiness

How Zoom prepared for massive growth (w/ CEO Eric Yuan) | Masters of Scale · Masters of Scale

Combine deep learning with emotional sensing to develop market intuition

Twelve and a Half · Gary Vaynerchuk