Measure yield at each funnel stage per channel to find and fix your marketing ROI leaks

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Turn invisible community trust signals into a measurable credit identity using AI on phone, video, and social data.

Can AI Uplift Entrepreneurs That Traditional Banks Reject? · Mercedes Bidart

Navigate the Technology Adoption Life Cycle by matching your strategy to your market's current development phase from early market through tornado to main street

The Chasm Companion: A Fieldbook to Crossing the Chasm · Paul Wiefels

Find, face, frame, and form your way to competitive advantage through continuous learning and waste elimination

The Lean Strategy · Michael Balle

Get through to anyone by making them feel heard before attempting to influence them

Just Listen · Mark Goulston

Create content worth reading by combining utility, inspiration, and empathy every time

Everybody Writes · Ann Handley

Turn your largest expense into a strategic advantage

Scaling Up Compensation · Verne Harnish & Sebastian Ross

Open a gap between what the customer wants and what they have — then offer to close it — to magnetically drive attention and action

Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller

A seven-part story structure that clarifies brand messaging so customers listen, engage, and buy

Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller

Move beyond survival metrics to measure what truly creates lasting success

Measuring What Makes Life Worthwhile · Chip Conley

Personalize content

Scorecard Marketing by Daniel Priestley · Unknown

SRI

Scorecard Marketing by Daniel Priestley · Unknown

Generate warm leads

Scorecard Marketing by Daniel Priestley · Unknown

Increase market penetration

Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore

A strategy for competing in fragmented industries

Competitive Strategy · Michael E. Porter

Engage sight, sound, and touch to create presentations with dramatically higher recall

Talk Like TED · Carmine Gallo

Charge upfront for your productized service so that growth funds itself instead of draining your bank account.

Built to Sell · John Warrillow

Transform custom services into standardized, teachable products that can run without you.

Built to Sell · John Warrillow

Position your brand as the empathetic, authoritative guide in your customer's story — not the hero.

Building a StoryBrand · Donald Miller

Set pricing for pragmatists and choose channels that deliver the whole product

Crossing the Chasm, 3rd Edition · Geoffrey A. Moore

Use vivid before-and-after stories to select your beachhead market

Crossing the Chasm, 3rd Edition · Geoffrey A. Moore

Define who your customer becomes after working with you

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller

Know what good looks like before you measure anything

Lean Analytics · Alistair Croll & Benjamin Yoskovitz

Seven strategies that turn any small business into a system that works

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It · Michael E. Gerber

Match your sales channel to your buyer's expectations and your product's complexity

Crossing the Chasm · Geoffrey A. Moore

Six times more engaged when you do what you do best daily

Strengths finder 2.0 · Tom Rath

Visualize your competitive landscape to see where the real opportunity lies

Blue Ocean Strategy From Theory to Practice - W Chan Kim, Renée Mauborgne · W. Chan Kim, Renee Mauborgne

Your perception of time is a construct -- knowing how it distorts gives you an edge.

Your Brain Is a Time Machine The Neuroscience and Physics · Dean Buonomano

A four-step process to communicate stakes without fearmongering

Building a StoryBrand - Clarify Your Message So Customers · Donald Miller

Five things every website must include to convert browsers into buyers

Building a StoryBrand - Clarify Your Message So Customers · Donald Miller

Address external, internal, and philosophical problems to create irresistible brand promises

Building a StoryBrand - Clarify Your Message So Customers · Donald Miller

Sleep on your side

Improve Your Lymphatic System for Overall Health & Appearance · Andrew Huberman

Optimizing for long-term growth and happiness

Machines, Creativity & Love | Dr. Lex Fridman · Andrew Huberman

Understanding customer loyalty

How to Make Better Decisions | Dr. Michael Platt · Andrew Huberman

Set up meetings so people want to help you instead of pitching you

The Mom Test · Rob Fitzpatrick

Pay close attention to individual details and use them to create unforgettable personal moments

Superfans · Pat Flynn

Move people through four stages from casual visitors to devoted superfans

Superfans · Pat Flynn

Identify whether your business grows through stickiness, virality, or paid acquisition

The Lean Startup · Eric Ries

Kill your old idea gracefully to free your team and resources for the one that scales

Masters of Scale · Reid Hoffman

Watch what customers do, not what they say, and let them hijack your roadmap

Masters of Scale · Reid Hoffman

People follow people, not brands; become someone worth following

Traffic Secrets · Russell Brunson

The three-part formula behind every successful ad, funnel, and sale

Traffic Secrets · Russell Brunson

Mixing money into social relationships destroys motivation that money cannot buy back

Predictably Irrational · Dan Ariely

Build a product whose value to each user grows as more users join, creating winner-take-all

7 Powers · Hamilton Helmer

A complete taxonomy of every way a startup can acquire customers

Traction · Gabriel Weinberg & Justin Mares

A systematic approach to building large commitments from small initial agreements. Based on

Influence: The Psychology of Persuasion · Robert Cialdini

Start for free, but pay penalties if you don't meet the criteria — turning 'no' into 'let me try.'

$100M Money Models · Alex Hormozi

Credit previous purchases toward your next offer — turning past spending into future buying power.

$100M Money Models · Alex Hormozi

How to get your first customers by reaching out to people who already know you

$100M Leads · Alex Hormozi

A complete solution to a narrow problem that creates your next customer

$100M Leads · Alex Hormozi