Scorecard Marketing
Generate warm leads
Scorecard marketing is a four-step playbook for getting better leads and bigger profits. It involves creating a scorecard that helps businesses generate warm leads and understand their customers' needs. The scorecard is a powerful tool that can be used to create a predictable assembly line of interested people who are excited to engage with a business.
- Attention is the most valuable currency in business
- A warm lead is someone who has given a signal of interest
- A flow of warm leads quickly turns into sales
- Create a ConceptCreate a concept for your scorecard that clearly describes why someone would want to complete it and what they should measure if they wanted to improve.Pro tipMake sure your concept is attractive and clearly communicates the benefits of completing the scorecardWarningA poorly designed concept can lead to low completion rates
- Select a TemplateSelect a template for your scorecard that is easy to use and understand.Pro tipChoose a template that is customizable to fit your business needsWarningA poorly designed template can lead to confusion and low completion rates
- Improve the Landing PageImprove the landing page for your scorecard by making it attractive and clearly communicating the benefits of completing the scorecard.Pro tipUse social proof and testimonials to increase credibilityWarningA poorly designed landing page can lead to low completion rates
- Start the QuizStart the quiz by asking questions that are relevant to your business and will help you understand your customers' needs.Pro tipUse a mix of yes/no and open-ended questions to get a comprehensive understanding of your customersWarningPoorly designed questions can lead to inaccurate results
Key Person of Influence Scorecard
The authors launched the Key Person of Influence Scorecard in 2016 and have since had over 15,000 people complete it every year.
OutcomeThe scorecard has been a huge success and has helped the authors generate warm leads and understand their customers' needs
Poorly Designed Concept
A poorly designed concept can lead to low completion rates and inaccurate results
Poorly Designed Template
A poorly designed template can lead to confusion and low completion rates
Poorly Designed Questions
Poorly designed questions can lead to inaccurate results
The authors discovered the power of scorecard marketing in 2016 and have since used it to generate warm leads for their businesses. They have also helped other businesses achieve remarkable results using this approach.
Source · BOOK
Scorecard Marketing by Daniel Priestley