Score leads by engagement signals and nurture the unready until they're sales-qualified
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Stop interrupting prospects — earn their attention by publishing content they want
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Arrive at VITO's phone call as an expected contact, not a cold interruption
Getting to VITO (The Very Important Top Officer) · Anthony Parinello
If a £500 note were lying on the pavement, someone would already have picked it up
The Economist's Guide To Getting Rich · Erik Angner
The market returns 10%. Your skills return 1000%.
I Wish I'd Saved Less When I Was Younger · Olly Richards
Frontier AI follows colonial logic — four extraction pillars, structural not personal
AI Whistleblower: We Are Being Gaslit By AI Companies, They're Hiding The Truth! · Karen Hao
Use self-deprecating humor and cartoons to build trust, break tension, and unlock creative conversation
It's Good to Laugh at Ourselves · Tom Fishburne
How products graduate from needing notifications to living in users' minds
The Hook Model: How to Manufacture Desire · Nir Eyal
Key patterns from successful startup founders: persistence through rejection, pivoting, and staying close to users
Founders at Work · Jessica Livingston
Use writing not to record what you know but to discover what you think through pathological empathy for readers
Author Ann Handley on the secrets of great marketing writing · Ann Handley
Turn strangers into friends and friends into customers through earned trust
Permission Marketing · Seth Godin
Guide readers from attention through desire to action in four steps
The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe
Open a gap between what the customer wants and what they have — then offer to close it — to magnetically drive attention and action
Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller
Pair a bold direct purchase request with a low-commitment transitional offer to capture both ready and not-yet-ready customers
Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller
A single-page messaging document that captures your brand's seven core sound bites for use across all marketing channels
Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller
Organize your digital life into four categories based on actionability not topic
Building a Second Brain: An Overview · Tiago Forte
Reason up from fundamental truths rather than reasoning by analogy to convention
Entrepreneurs should follow their instincts · Steven Bartlett
Over time, all marketing strategies result in shitty clickthrough rates
The Law of Shitty Clickthroughs · Andrew Chen
Problem-Agitate-Solution: the most reliable sales formula ever
The Ultimate Guide to Copywriting Formulas · Joanna Wiebe
Build trust, authority, and lasting relationships with your audience
Simple Marketing for Smart People The One Question You Need - Billy Broas & Tiago Forte · Unknown
Promote Your Scorecard
Scorecard Marketing by Daniel Priestley · Unknown
Share your work with your audience
isbn_9781938793899 · Unknown
A one-page document that organizes your entire brand narrative into a clear, repeatable message using all seven story elements.
Building a StoryBrand · Donald Miller
Seven marketing pieces that turn your BrandScript into revenue
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller
A single memorable statement that makes people want to know more
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller
Aim for ten times better, not ten percent better
Measure What Matters · John Doerr
Real traders do not watch the news; they watch the markets. Markets tell you the truth.
The Trading Game: A Confession · Gary Stevenson
Five almost-free steps to implement your brand message and grow revenue
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
A four-part statement that makes people want your business card
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Five things every website must include to convert browsers into buyers
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Seven story elements that clarify your brand message so customers listen
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Engineer organic user acquisition by making every product use an act of marketing
Platform Revolution · Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary
Build anticipation like a blockbuster movie premiere for maximum launch impact
The $100 Startup · Chris Guillebeau
Rally your audience around a time-bound shared challenge to forge deep community bonds
Superfans · Pat Flynn
Use your audience's own language to show them you truly understand their problems
Superfans · Pat Flynn
Ten tested principles for turning web traffic into leads and sales through high-converting pages
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells · Robert W. Bly
Master one platform, then repurpose to dominate every channel
Traffic Secrets · Russell Brunson
81% of sales happen after the fifth contact; automate the follow-up
Traffic Secrets · Russell Brunson
Convert all traffic into traffic you own so you control your destiny
Traffic Secrets · Russell Brunson
Earn free traffic through relationships, then scale with paid ads
Traffic Secrets · Russell Brunson
The three-part formula behind every successful ad, funnel, and sale
Traffic Secrets · Russell Brunson
Run cheap, fast, quantitative tests to find which channel can move the needle
Traction · Gabriel Weinberg & Justin Mares
A complete taxonomy of every way a startup can acquire customers
Traction · Gabriel Weinberg & Justin Mares