Some assets are bought to keep forever — so the rational price and the right price are different numbers.
Patriots Owner Robert Kraft on The David Rubenstein Show (full episode) · The David Rubenstein Show / Bloomberg
Retention edge when you can't outbid competitors on wages.
Patrick Terry on School of Hard Knocks (full episode) · School of Hard Knocks Podcast
Make every CTA Valuable, Easy to Use, Prominent, and Action Oriented
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Teach customers something they don't know about their business — then show why only you can fix it
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
Turn any product mention into a natural example so readers lean in instead of tuning out.
The 2 Magic Words I Use To Promote Without Being Salesy — Nicolas Cole · Nicolas Cole
If a £500 note were lying on the pavement, someone would already have picked it up
The Economist's Guide To Getting Rich · Erik Angner
Act as if markets are efficient — not because they are, but because the assumption protects you.
Do We Need To Change Our Minds About Index Funds? · Tim Harford
Seek rejection daily to desensitize yourself and discover hidden possibilities.
“When you get rejected in life ... consider the possibilities.” #TEDTalks · TED
Build a product ecosystem that guides customers from free content to premium offerings
Entrepreneur Revolution · Daniel Priestley
Pair a bold direct purchase request with a low-commitment transitional offer to capture both ready and not-yet-ready customers
Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller
The standard pace is for chumps — if you're driven, you can learn far faster than the system allows
There's No Speed Limit · Derek Sivers
Every dollar and hour should make the product better — or stop spending them
Elon Musk USC Commencement Speech · Elon Musk
De-commoditize your product by building beliefs
Simple Marketing for Smart People The One Question You Need - Billy Broas & Tiago Forte · Unknown
Empathize with self
Nonviolent Communication: A Language of Life - PDFDrive.com · Marshall B. Rosenberg
Debunking credit card myths
The Total Money Makeover Updated and Expanded · Dave Ramsey
Spend with intention
I Will Teach You to Be Rich, Second Edition: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works. · Ramit Sethi
A five-step system for building irresistible offers: Dream Outcome, Problems List, Solutions List, Delivery Vehicles, then Trim and Stack.
$100M Offers · Alex Hormozi
A combination of pricing, value, guarantees, and naming that creates an offer so good people feel stupid saying no.
$100M Offers · Alex Hormozi
Release the armor of self-blame to rediscover your basic goodness
Radical Acceptance · Tara Brach
Guide people toward better choices while preserving complete freedom to choose
Nudge: Improving Decisions About Health, Wealth, and Happiness · Richard H. Thaler & Cass R. Sunstein
Restructure any job to generate intrinsic motivation and enjoyment
Flow: The Psychology of Optimal Experience · Mihaly Csikszentmihalyi
Create the rules and rehearsal that make brilliant improvisation possible
Blink the power of thinking without thinking · Gladwell Malcolm
Brands that participate in their customer's transformation create passionate evangelists
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Five almost-free steps to implement your brand message and grow revenue
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Treat the market as an emotional partner offering prices, not as a guide to value
The Intelligent Investor · Benjamin Graham
Capture every dollar of free employer matching before any other investing
The Simple Path to Wealth · JL Collins
Master the two emotions that control most people's financial lives.
Rich Dad Poor Dad · Robert T. Kiyosaki
Shift from selling time for wages to deploying capital for returns.
Rich Dad Poor Dad · Robert T. Kiyosaki
Replace self-limiting beliefs with self-freeing ones through structured self-kindness
Option B · Sheryl Sandberg
Ten tested principles for turning web traffic into leads and sales through high-converting pages
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells · Robert W. Bly
Kill your old idea gracefully to free your team and resources for the one that scales
Masters of Scale · Reid Hoffman
When you break even acquiring customers, you have no advertising budget
Traffic Secrets · Russell Brunson
81% of sales happen after the fifth contact; automate the follow-up
Traffic Secrets · Russell Brunson
Earn free traffic through relationships, then scale with paid ads
Traffic Secrets · Russell Brunson
Cialdini's observation that the most effective compliance professionals do not rely on a single
Influence: The Psychology of Persuasion · Robert Cialdini
Give products or services free if customers commit to buying more over time — the easiest sale anyone can close.
$100M Money Models · Alex Hormozi
Start for free, but pay penalties if you don't meet the criteria — turning 'no' into 'let me try.'
$100M Money Models · Alex Hormozi
When they say no to the price, change how they pay — not what they get.
$100M Money Models · Alex Hormozi
Solve the next problem the moment your customer becomes aware of it — because you can't have X without Y.
$100M Money Models · Alex Hormozi
Give people a choice to pay full-price later or pay a discounted price now — removing all risk while maximizing upfront cash.
$100M Money Models · Alex Hormozi
Reframe your pricing so that 'free' appears in the offer — same price, dramatically more customers.
$100M Money Models · Alex Hormozi
Advertise something free or discounted as a decoy, then present a premium offer side-by-side that looks like an obvious better deal.
$100M Money Models · Alex Hormozi
A deliberate sequence of offers that makes more profit from one customer than it costs to get and service many — in under 30 days.
$100M Money Models · Alex Hormozi
Break even in 30 days so you can scale ads forever without outside funding
$100M Leads · Alex Hormozi
Hook them, retain them, reward them — the three-part structure for all free content
$100M Leads · Alex Hormozi
How to get your first customers by reaching out to people who already know you
$100M Leads · Alex Hormozi
A complete solution to a narrow problem that creates your next customer
$100M Leads · Alex Hormozi