Lead with an informed hypothesis of customer needs rather than asking customers to educate you
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
Choreographed six steps that lead customers from insight to your solution as the natural conclusion
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
Match your spending to your lifetime income curve, not just today's balance
The Economist's Guide To Getting Rich · Erik Angner
Teams with better cultures report more errors — they're not making more, they're hiding fewer.
Do We Need To Change Our Minds About Index Funds? · Tim Harford
Act as if markets are efficient — not because they are, but because the assumption protects you.
Do We Need To Change Our Minds About Index Funds? · Tim Harford
Vary your savings rate by life stage to optimise lifetime, not annual, spending
The Problem With Saving 10% of Your Income · Ben Felix
Map transformative tech waves to time your exit before the 90% failure shakeout
Financial Crash Expert: In 3 months We'll Enter A Famine! If Iran Doesn't Surrender It's The End! · Steve Keen
Your brain is not one computer — it is a collection of specialized processors working in concert
A Neural Portrait of the Human Mind · Nancy Kanwisher
Generate daring hypotheses then subject them to the harshest tests you can devise
The Logic of Scientific Discovery · Karl Popper
Get out of the building and test your business model hypotheses before scaling
The Startup Owner's Manual - Steve Blank · Steve Blank and Bob Dorf
Get out of the building and test your business model hypotheses before scaling
The Startup Owner's Manual (Blank & Dorf) · Steve Blank and Bob Dorf
Get out of the building and test your business model hypotheses before scaling
The Startup Owners Manual by Steve Blank and Bob Dorf · Steve Blank and Bob Dorf
Get out of the building and test your business model hypotheses before scaling
The Startup Owner's Manual · Steve Blank and Bob Dorf
Treat habit building as iterative design experiments rather than willpower tests
Design Your Work: Praxis Volume 1 · Tiago Forte
Treat your beliefs as hypotheses and continuously update them with new data
The Cook and the Chef: Musk's Secret Sauce · Tim Urban
Reason from first principles like a chef instead of following recipes like a cook
The Cook and the Chef: Musk's Secret Sauce · Tim Urban
Use a single signal word to introduce productive provocations and suspend premature pattern entry
I Am Right, You Are Wrong: From This to the New Renaissance: From Rock Logic to Water Logic · Edward de Bono
Stop postponing happiness to the next achievement milestone
Chris Williamson: If You Don't Fix This Now, 2026 Is Already Over! · Chris Williamson
Deep focus is becoming rarer and more valuable simultaneously
Deep Work: Rules for Focused Success in a Distracted World · Cal Newport
High-leverage activities
Covey, Sean - The 4 Disciplines of Execution · Covey, Sean
Brain wiring and emotion
Thanks for the Feedback: The Science and Art of Receiving Feedback Well · Douglas Stone
Evolutionary explanation for pregnancy
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Cultural displays as a mating strategy
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Evolution of female investment in grandchildren
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Evolution of long postmenopausal life span
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Explaining male parental care
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Seeking men with good genes for reproductive success
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Using short-term mating to evaluate long-term mates
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Avoiding disease through disgust
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Structure experiments to systematically reduce business risk
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) · Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Distinguish truly flawed ideas from poorly designed tests
Loonshots · Safi Bahcall
A mathematical model for when organizations flip from innovation to politics
Loonshots · Safi Bahcall
Treat strategy as a testable hypothesis and its execution as an experiment
Good Strategy/Bad Strategy: The difference and why it matters · Richard Rumelt
Lead by distributing resources, not by accumulating them
Chimpanzee Politics: Power and Sex among Apes · Frans de Waal
Use your imagination to explore what cannot be tested in reality
The Great Mental Models, Volume 1 General Thinking Concepts · Shane Parrish & Rhiannon Beaubien
Evolution of human intelligence
Evolutionary Psychology The New Science of the Mind, · David M Buss
Evolution of human intelligence
Evolutionary Psychology The New Science of the Mind, · David M Buss
The origins and functions of language
Evolutionary Psychology The New Science of the Mind, · David M Buss
Human reasoning mechanisms designed for frequency information
Evolutionary Psychology The New Science of the Mind, · David M Buss
Explaining rape as a result of mate deprivation
Evolutionary Psychology The New Science of the Mind, · David M Buss
Signaling altruism through costly acts
Evolutionary Psychology The New Science of the Mind, · David M Buss
Men's absence and women's investment in grandchildren
Evolutionary Psychology The New Science of the Mind, · David M Buss
Grandmothers' investment in grandchildren
Evolutionary Psychology The New Science of the Mind, · David M Buss
Investment in offspring based on parental status
Evolutionary Psychology The New Science of the Mind, · David M Buss
Explaining male parental care
Evolutionary Psychology The New Science of the Mind, · David M Buss
Explaining maternal care
Evolutionary Psychology The New Science of the Mind, · David M Buss
Genes for male homosexuality increase female relatives' reproductive rate
Evolutionary Psychology The New Science of the Mind, · David M Buss
Understanding suicidal behavior
Evolutionary Psychology The New Science of the Mind, · David M Buss
Suicide as a maladaptive by-product
Evolutionary Psychology The New Science of the Mind, · David M Buss
Suicide as an adaptation
Evolutionary Psychology The New Science of the Mind, · David M Buss