One customer testimonial outperforms a hundred sales pitches—collect, deploy, and systematise proof
The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer
Act before you feel ready—let action generate the mood, not the other way around
1 Psychiatrist & 20 Depressed People (ft. Dr. K) | Surrounded — Jubilee · Jubilee
Separate the outcome you actually want from the inherited mechanism you assume delivers it, then pick the lightest fit.
How the Fridge Changed Food · Nicola Twilley
Soft behavioural nudges are insufficient when suppliers actively re-complexify around them
The Mortgage Trap Hitting Millions of Homeowners · Tarun Ramadorai
The mortgage market profits from borrowers who forget to refinance on time
The Mortgage Trap Hitting Millions of Homeowners · Tarun Ramadorai
Identify your sedentary stretches, build a mantra, move your body.
We know the internet affects mental health — but what about your body? #TEDTalks · TED
Recognize and navigate the moments when the fundamentals of your business change dramatically
Inside Intel · Tim Jackson
Understand how emotional reactions shape identity through accumulation over time
EVERYTHING You Think You Know About Yourself Is WRONG! (How To Find Yourself) · Mark Manson
A relentless cycle of identifying, exploiting, subordinating, elevating, and repeating to drive ongoing improvement
The Goal: A Process of Ongoing Improvement, Third Revised Edition · Eliyahu M. Goldratt
Focus on one task without diversion or distraction until 100% complete
Eat That Frog! · Brian Tracy
Understand why organizations resist change and naturally decay without active effort
Good Strategy/Bad Strategy:The difference and why it matters · Rumelt, Richard
Map the forces that drive and block every customer decision
Competing Against Luck: The Story of Innovation and Customer Choice · Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan
Commit now to save more later by linking increases to future raises
Nudge: Improving Decisions About Health, Wealth, and Happiness · Richard H. Thaler & Cass R. Sunstein
Consistency creates momentum; momentum makes success feel effortless
www.sarahnamulondo.com/wp-content/uploads/2015/11/The-Compound-Effect-By-darren-Hardy · Darren Hardy
Exploit industry transitions to seize new high ground before others adapt
Good Strategy/Bad Strategy: The difference and why it matters · Richard Rumelt
Exploit rivals' inability to change; combat your own organizational decay
Good Strategy/Bad Strategy: The difference and why it matters · Richard Rumelt
Focus force on pivotal points where small efforts produce outsized results
Good Strategy/Bad Strategy: The difference and why it matters · Richard Rumelt
Calculate the gap, tape it to your closet door, and close it over time.
The Coffeehouse Investor: How to Build Wealth, Ignore Wall Street and Get On with Your Life · Bill Schultheis
Resistance to change
Mental Models: The Best Way to Make Intelligent Decisions · Shane Parrish
Wake up feeling refreshed, not groggy
Dr. Matt Walker: How to Structure Your Sleep, Use Naps & Time Caffeine | Huberman Lab Guest Series · Andrew Huberman
Nap smart, not hard
Dr. Matt Walker: How to Structure Your Sleep, Use Naps & Time Caffeine | Huberman Lab Guest Series · Andrew Huberman
Build momentum and control by chaining simple, completable actions first thing in your day.
How to Make Yourself Unbreakable | DJ Shipley · Andrew Huberman
Deploy tactical naps to restore learning capacity without sabotaging nighttime sleep
Why We Sleep · Matthew Walker
Stop coasting on life's default settings and start making deliberate choices.
Die with Zero · Bill Perkins
Your net worth should peak between 45 and 60, after which you spend down deliberately toward zero.
Die with Zero · Bill Perkins
Help people find their own reasons to change instead of giving them yours
Think Again: The Power of Knowing What You Don't Know · Adam Grant
Stop fighting uncertainty; build the resilience to recover from whatever comes
Creativity, Inc. · Ed Catmull & Amy Wallace
Create large uninterrupted time blocks, build urgency, and work to 100% completion.
Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time · Brian Tracy