Strip distractions, match the promise, and build trust to convert visitors to leads

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Make every CTA Valuable, Easy to Use, Prominent, and Action Oriented

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Choose keywords where relevance, search volume, and low competition intersect

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Defeat powerful institutions by enforcing the existing rules they wrote, not by arguing they should change.

How We Took On an Oil Giant and Won · Melinda Janki

Picture the outcome, promise the change, prove your claims, push to action

The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe

Follow a systematic 32-step process from research to revision for sales pages

The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe

Guide readers from attention through desire to action in four steps

The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe

Problem-Agitate-Solution: the most reliable sales formula ever

The Ultimate Guide to Copywriting Formulas · Joanna Wiebe

Optimize landing pages

Scorecard Marketing by Daniel Priestley · Unknown

Eight sections that turn your website into a sales machine

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller

If a caveman can't understand your website in 5 seconds, you lose

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller

Build the smallest thing that lets you start learning from real customers

The Lean Startup · Eric Ries

Ten tested principles for turning web traffic into leads and sales through high-converting pages

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells · Robert W. Bly

Build a central home base that turns all traffic into owned traffic

Traffic Secrets · Russell Brunson

Run cheap, fast, quantitative tests to find which channel can move the needle

Traction · Gabriel Weinberg & Justin Mares

Prepare your workspace, break the task into pieces, and begin before you feel ready.

Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time · Brian Tracy