Grow exactly as big as you want to be, and no bigger

The $100 Startup · Chris Guillebeau

Translate the skills from your day job into the foundation of your own business

The $100 Startup · Chris Guillebeau

Define your audience by shared values and passions, not by age or zip code

The $100 Startup · Chris Guillebeau

Small, regular adjustments to traffic, conversion, and price compound into massive income gains

The $100 Startup · Chris Guillebeau

Combine authentic promotion with valuable work to build an audience without paid advertising

The $100 Startup · Chris Guillebeau

Build anticipation like a blockbuster movie premiere for maximum launch impact

The $100 Startup · Chris Guillebeau

Validate your business idea quickly before investing real time or money

The $100 Startup · Chris Guillebeau

If your business plan is longer than a page, it is probably too long

The $100 Startup · Chris Guillebeau

Sell the outcome your customers want, not the process of getting there

The $100 Startup · Chris Guillebeau

Find the sweet spot where your passion meets what people will pay for

The $100 Startup · Chris Guillebeau