Find the branch leader first, embed them in HQ for three months, then build the market around them
Owned and Operated: He Built a $100M HVAC Business (Chad Peterman, Peterman Brothers) · John Wilson
Choose practices that build a way of being, not just behaviors for specific contexts
The Leadership Dojo: Build Your Foundation as an Exemplary Leader · Richard Strozzi-Heckler
Defeat powerful institutions by enforcing the existing rules they wrote, not by arguing they should change.
How We Took On an Oil Giant and Won · Melinda Janki
Act fast, preserve tissue, and choose the right pain relief to maximize reattachment chances.
What should you do if you accidentally cut off your finger? - Jason Hoellwarth · TED-Ed
Negotiate on interests not positions to reach wise agreements efficiently and amicably
Getting to Yes · Roger Fisher and William Ury
Build expert-level internal models that transform how you perceive and decide
Peak: How to Master Almost Anything · K. Anders Ericsson
The self that lives and the self that remembers want different things
Daniel Kahneman: Putting Your Intuition on Ice · Daniel Kahneman
The self that lives your life and the self that judges it disagree
Daniel Kahneman: Putting Your Intuition on Ice (Knowledge Project) · Daniel Kahneman
Specialize, systematize, and scale to convert a custom service business into a sellable product company.
Built to Sell · John Warrillow
Knowing what to say to whom, when to say it, and how to say it for maximum effect is a learned skill that separates those who succeed from those who merely have talent
Outliers: the story of success · Malcolm Gladwell
Pause, vocalize, and gesture before acting to eliminate automatic errors and build team resilience
Turn the Ship Around!: A True Story of Turning Followers Into Leaders · L. David Marquet
Refine a single draft instead of trading competing proposals
Getting to Yes: Negotiating an agreement without giving in · Roger Fisher & William Ury
Define the current best method so you can see deviations and improve
The Toyota Production System Journey: The Continuously Changing Features of TPS and Lean Thinking · Noboru Takeuchi
In a crisis, let go of the methods that got you here
Range · David Epstein
Exploit rivals' inability to change; combat your own organizational decay
Good Strategy/Bad Strategy: The difference and why it matters · Richard Rumelt
Identify adaptive problems
Evolutionary Psychology The New Science of the Mind, · David M Buss
Solving Adaptive Problems
Evolutionary Psychology The New Science of the Mind, · David M Buss
Travel for treatment
The 4-Hour Body An Uncommon Guide to Rapid Fat-Loss, · Timothy Ferriss
A non-invasive approach to treating OCD
The Science & Treatment of Obsessive Compulsive Disorder (OCD) · Andrew Huberman
Optimize IVF success
Female Hormone Health, Fertility & Vitality | Dr. Natalie Crawford · Andrew Huberman
Interleave optimistic benefits with realistic obstacles to sustain genuine motivation
59 Seconds · Richard Wiseman
Define specific rules for when, how, and where you use each digital tool
Digital Minimalism · Cal Newport
Deploy deliberate strategies to extract value from the attention economy without being exploited
Digital Minimalism · Cal Newport
A three-question filter to decide which technologies deserve a place in your life
Digital Minimalism · Cal Newport
A 30-day reset to rebuild your relationship with technology from scratch
Digital Minimalism · Cal Newport
Create environments where people report mistakes freely and rethinking becomes routine
Think Again: The Power of Knowing What You Don't Know · Adam Grant
Autopsy every failure ruthlessly, extract the lessons, then go again.
Can't Hurt Me · David Goggins
Record your existing processes as you do them instead of writing manuals from scratch
Clockwork · Mike Michalowicz
One bad experience destroys more trust than ten good ones can build
Work the System · Sam Carpenter
Build extraordinary systems that attract great people -- not the other way around
Work the System · Sam Carpenter
Your biggest mistakes are not what you did wrong but what you failed to do at all
Work the System · Sam Carpenter
98% accuracy IS perfection -- the final 2% costs more than it is worth
Work the System · Sam Carpenter
Convert every recurring process into a documented, optimized, step-by-step machine
Work the System · Sam Carpenter
Anchor your operation with a Strategic Objective, Operating Principles, and Procedures
Work the System · Sam Carpenter
Ask 'why' five times to find the human problem behind every technical failure
The Lean Startup · Eric Ries
Build an intentional culture early because a broken culture cannot be fixed later
Masters of Scale · Reid Hoffman
Control your workload by pulling tasks instead of having them pushed
Slow Productivity · Cal Newport
Slash coordination costs by restructuring how you collaborate
Slow Productivity · Cal Newport
Evolve processes so complex and tacit that competitors cannot replicate them in time
7 Powers · Hamilton Helmer
Lock in customers so that the cost of leaving exceeds the benefit of any alternative
7 Powers · Hamilton Helmer
The old outlives the new -- survival time predicts future survival
Antifragile: Things That Gain from Disorder · Nassim Nicholas Taleb
Balance opposing forces. Discipline creates freedom. Leadership demands navigating paradox.
Extreme Ownership · Jocko Willink & Leif Babin
Systematically identify and correct the mental shortcuts that distort judgment
Thinking, Fast and Slow · Daniel Kahneman
Shape decisions by controlling how options are presented
Thinking, Fast and Slow · Daniel Kahneman