Define the exact customer you can best serve so you stop wasting time on the rest

The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja

Customers hire products to do specific jobs; segment by the job, not by customer demographics

The Innovator's Solution · Clayton M. Christensen & Michael E. Raynor

Map the five psychographic groups that adopt disruptive technology

Crossing the Chasm, 3rd Edition · Geoffrey A. Moore

Seven strategies that turn any small business into a system that works

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It · Michael E. Gerber

Set prices that reinforce your market leadership positioning and support your distribution channe...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

Navigate five distinct phases of technology market evolution from early market through tornado to...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

Map your market by understanding the five psychographic profiles that determine how technology ge...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

Define your audience by shared values and passions, not by age or zip code

The $100 Startup · Chris Guillebeau

A four-step preparation system that guarantees you know more about the product than anyone else

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells · Robert W. Bly