Convert any selling conversation into a buying conversation using structured intelligent questions

The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer

Track every deal at the right level and prevent feast-or-famine income cycles

The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja

A complete system for winning complex B2B sales through process, not persuasion

The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja

Measure yield at each funnel stage per channel to find and fix your marketing ROI leaks

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Turn customers into your most powerful sales force by giving fans tools to spread your message

Flipping the Funnel · Seth Godin

Eight sections that turn your website into a sales machine

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller

Grand Slam Offer Framework

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi

Move people through four stages from casual visitors to devoted superfans

Superfans · Pat Flynn

Build a central home base that turns all traffic into owned traffic

Traffic Secrets · Russell Brunson

When you break even acquiring customers, you have no advertising budget

Traffic Secrets · Russell Brunson

81% of sales happen after the fifth contact; automate the follow-up

Traffic Secrets · Russell Brunson

The three-part formula behind every successful ad, funnel, and sale

Traffic Secrets · Russell Brunson

FREE is not just a price -- it is an emotional trigger that overrides rational calculation

Predictably Irrational · Dan Ariely

Design a customer-centric pipeline from lead generation through qualification to close

Traction · Gabriel Weinberg & Justin Mares

Cialdini's observation that the most effective compliance professionals do not rely on a single

Influence: The Psychology of Persuasion · Robert Cialdini