Adapt the teaching message to each stakeholder's specific goals, role, and economic context
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
Analyze strategic groups
Competitive Strategy · Michael E. Porter
Optimizing purchasing strategies
Competitive Strategy · Michael E. Porter
Building trust through commitment
Competitive Strategy · Michael E. Porter
Suppliers' power
Competitive Strategy · Michael E. Porter
Understand industry competition
Competitive Strategy · Michael E. Porter
Understand industry competition
Competitive Strategy · Michael E. Porter
Assess where you are, define where to go, close the gap systematically
The Toyota Production System Journey: The Continuously Changing Features of TPS and Lean Thinking · Noboru Takeuchi
Choose your customers strategically to improve margins and competitive position
Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter
Map the five competitive forces that shape every industry's profitability
Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter
Evolve processes so complex and tacit that competitors cannot replicate them in time
7 Powers · Hamilton Helmer
Manufacture 70% of components in-house rather than outsourcing to suppliers
Elon Musk · Walter Isaacson