Ten linked principles that form the foundation of mastery in modern sales
The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer
A complete system for winning complex B2B sales through process, not persuasion
The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja
Small commitments grow their own legs; what you say today becomes who you are tomorrow.
Influence: Science and Practice · Robert B. Cialdini
Spend heavily now, promise implausible cuts later — a structural pattern in UK fiscal planning
Top Finance Experts React to the UK Budget 2024 · Paul Johnson & Claer Barrett
Transform perception to create value that product improvements cannot match
The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165 · Rory Sutherland
Approach everything with the openness and curiosity of a complete beginner
Zen Mind, Beginner's Mind · Shunryu Suzuki
Create enormous value by changing perception rather than changing the product itself
How To Influence People: Marketing Secrets Behind The World's Biggest Brands - Rory Sutherland · Rory Sutherland
Master your visual image and vocal image to control how people perceive you
13 Years of Communication Skills Knowledge in 53 minutes · Vinh Giang
Your attention is a garden to tend not a resource to optimize
#1 Time EXPERT: Being Productive Is Making You MISERABLE · Oliver Burkeman
Solve expensive problems cheaply by changing perception rather than reality
Dirty Little Marketing Secrets That Always Work - Rory Sutherland (4K) · Rory Sutherland
Change perception instead of reality to create value at a fraction of the cost
Life Lessons From an Ad Man · Rory Sutherland
Counter extremism through visible humanitarian acts, not matching force
Elon Musk: War, AI, Aliens, Politics, Physics, Video Games, and Humanity · Elon Musk
Change why to what and transform self-analysis from a trap into a tool
Increase Your Self-Awareness with One Simple Fix · Tasha Eurich
Change perception, not reality, to solve most problems cheaply
Perspective is everything · Rory Sutherland
The self that lives your life and the self that judges it disagree
Daniel Kahneman: Putting Your Intuition on Ice (Knowledge Project) · Daniel Kahneman
Understand delays in competitor reaction
Competitive Strategy · Michael E. Porter
An iterative loop of goals, problems, diagnosis, design, and doing that drives personal evolution and achievement
Principles: Life and Work · Ray Dalio
Maintain presence of mind in chaos by detaching from the emotional battlefield
The 33 Strategies of War (Joost Elffers Books) · Robert Greene
Use awareness of death to cut through noise and commit fully to what matters
The Daily Laws - Robert Greene · Robert Greene
Fuse rational analysis with trained intuition for expert-level judgment
Mastery Side Material - Robert Greene · Robert Greene
Niche Pricing Power Framework
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi
Match challenges to skills for deep, effortless engagement
Flow: The Psychology of Optimal Experience · Mihaly Csikszentmihalyi
Master your emotional self by recognizing the biases that secretly govern your decisions
The Laws of Human Nature · Robert Greene
Do the right thing, the right way, for the right reasons
The Daily Stoic 366 Meditations on Wisdom, Perseverance · Ryan Holiday and Stephen Hanselman
Protect your perception of reality against gaslighting and manipulation
Stop Letting Everything Affect You How to break free from · Daniel Chidiac
Consciousness exists to stitch together past, present, and future into coherent experience.
Your Brain Is a Time Machine The Neuroscience and Physics · Dean Buonomano
Your perception of time is a construct -- knowing how it distorts gives you an edge.
Your Brain Is a Time Machine The Neuroscience and Physics · Dean Buonomano
Men over-inferring women's interest
When Men Behave Badly The Hidden Roots of Sexual · David M Buss
Adjust your frame rate
LIVE EVENT Q&A: Dr. Andrew Huberman at the Sydney Opera House · Andrew Huberman
Expand your perception and reduce stress
LIVE EVENT Q&A: Dr. Andrew Huberman Question & Answer in Los Angeles, CA · Andrew Huberman
Mental imagery mirrors real world perception
Science-Based Mental Training & Visualization for Improved Learning · Andrew Huberman
Misconstrued reality
How to Cultivate a Positive, Growth-Oriented Mindset | Dr. Jamil Zaki · Andrew Huberman
Time is relative
Life, Death & the Neuroscience of Your Unique Experience | Dr. David Linden · Andrew Huberman
Gratitude shifts perception
Life, Death & the Neuroscience of Your Unique Experience | Dr. David Linden · Andrew Huberman
Scaling perception
How to Expand Your Consciousness | Dr. Christof Koch · Andrew Huberman
Understanding sound in three dimensions
How Your Thoughts Are Built & How You Can Shape Them | Dr. Jennifer Groh · Andrew Huberman
Expanding and contracting your perception of time
Science & Health Benefits of Belief in God & Religion | Dr. David DeSteno · Andrew Huberman
Exploring space-time
Science & Tools of Learning & Memory | Dr. David Eagleman · Andrew Huberman
Understanding time
Science & Tools of Learning & Memory | Dr. David Eagleman · Andrew Huberman
Understanding time perception
Science & Tools of Learning & Memory | Dr. David Eagleman · Andrew Huberman
Control the crowd
What Magic & Mind Reading Reveal About the Brain | Asi Wind · Andrew Huberman
Aligning internal and external time streams
Using Meditation to Focus, View Consciousness & Expand Your Mind | Dr. Sam Harris · Andrew Huberman
Dopamine sets time frame
Time Perception, Memory & Focus | Huberman Lab Essentials · Andrew Huberman
Fine-slicing time
Time Perception, Memory & Focus | Huberman Lab Essentials · Andrew Huberman
Sync with nature
Time Perception, Memory & Focus | Huberman Lab Essentials · Andrew Huberman
Segment your life into folders to reveal hidden patterns and purpose
Mental Health Toolkit: Tools to Bolster Your Mood & Mental Health · Andrew Huberman
Train your brain to shift between internal awareness and goal pursuit
How to Set & Achieve Goals · Andrew Huberman
Control your blinks to control your sense of time and focus
ADHD & How Anyone Can Improve Their Focus · Andrew Huberman
Distinguish between who you are and the accumulated memories you have mistaken for yourself
Karma · Sadhguru
Recognize your unconscious programming, then consciously rewrite your life code
Karma · Sadhguru