Never walk into a pay negotiation with just one number — always have three asks ranked.

HR Expert: How To Negotiate A Pay Rise · Wayne Clarke

Contrasting strategies

Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore

Identify and ruthlessly eliminate the seven categories of waste that inflate costs without adding any value for the customer

Toyota Production System: Beyond Large-Scale Production · Taiichi Ohno

Replace cost accounting with three measures -- throughput, inventory, and operating expense -- to make decisions that actually improve profitability

The Goal: A Process of Ongoing Improvement, Third Revised Edition · Eliyahu M. Goldratt

Set pricing for pragmatists and choose channels that deliver the whole product

Crossing the Chasm, 3rd Edition · Geoffrey A. Moore

Match your sales channel to your buyer's expectations and your product's complexity

Crossing the Chasm · Geoffrey A. Moore

Match your distribution channel to your buyer type -- five channels for five distinct customer pr...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

Evaluating equity investments

Berkshire Hathaway Shareholder Letter 1981 · Warren Buffett