Crossing the Chasm, 3rd Edition Marketing and Selling

Transform your organization from visionary-driven pioneers to mainstream-focused settlers as you ...

Set prices that reinforce your market leadership positioning and support your distribution channe...

Match your distribution channel to your buyer type -- five channels for five distinct customer pr...

A B2C alternative to the chasm model that drives consumer technology adoption through four interl...

Navigate five distinct phases of technology market evolution from early market through tornado to...

Position disruptive products at the intersection of an established market alternative and an inno...

A two-sentence positioning formula that forces clarity on target customer, competition, and diffe...

Navigate four domains of competitive value to position your product correctly for each stage of m...

Use each conquered niche segment as leverage to knock over adjacent segments and build toward mai...

A nine-factor scoring system for evaluating beachhead candidates and screening out segments with ...

Use scenario-based profiling to select your beachhead segment when you have high risk and low data.

Close the gap between your marketing promise and the buyer's actual experience by delivering the ...

Cross the chasm by concentrating all forces on a single niche market, dominate it, then expand ou...

The fatal gap between early adopter enthusiasm and mainstream market adoption that kills most tec...

Map your market by understanding the five psychographic profiles that determine how technology ge...