About this source
~52-min single-subject interview with the co-founder of Vitaminwater and BodyArmor, now owner of NoBull and the UFL.
Frameworks extracted
6 totalLEADdays
Attitude Over Skills
Hire the attitude; the skills you can teach.
ENTdays
Talk Them Out Of It First
Try to kill the dream; invest in whoever survives.
ENTongoing
The 1% Bet
Sure things bore me; long shots make my ears perk up.
MINDongoing
Wake Up Bankrupt
Start every day broke so you never get comfortable.
LEADongoing
Success Is Best When Shared
Don't be the only winner in the winner's circle.
STRongoing
People and Brand
The only two things that matter in a company are people and brand.