About this source
A practical guide to building a microbusiness around your skills and passions, drawn from a study of 1,500 individuals who built businesses earning $50,000 or more from modest investments, often $100 or less.
Frameworks extracted
13 totalPRODongoing
Right-Sizing Your Business
Grow exactly as big as you want to be, and no bigger
SELFweeks
Skill Transformation
Translate the skills from your day job into the foundation of your own business
MKTweeks
New Demographics Targeting
Define your audience by shared values and passions, not by age or zip code
STRmonths
Franchise Yourself
Leverage your skills strategically to reach more people or new audiences without cloning
STRongoing
Tweaking for Growth
Small, regular adjustments to traffic, conversion, and price compound into massive income gains
FINdays
Benefit-Based Pricing
Price based on the value you deliver, not the cost of your time or materials
MKTongoing
Strategic Hustling
Combine authentic promotion with valuable work to build an audience without paid advertising
MKTweeks
Hollywood Launch Sequence
Build anticipation like a blockbuster movie premiere for maximum launch impact
SALdays
The Offer You Can't Refuse
Construct a compelling offer with the right promise to the right audience at the right time
STRdays
Seven Steps to Instant Market Testing
Validate your business idea quickly before investing real time or money
STRdays
One-Page Business Plan
If your business plan is longer than a page, it is probably too long
SALdays
Give Them the Fish
Sell the outcome your customers want, not the process of getting there
ENTweeks
Convergence Formula
Find the sweet spot where your passion meets what people will pay for