advertising

Find magical solutions by abandoning naive logic in human affairs

Stack complementary skills to become irreplaceable rather than mastering one in isolation

One avatar, one product, one channel is the fastest path to six figures

Don't advertise, instead focus on creating value

Scale Your Business with Effective Ads

Clear > Clever

Create effective calls to action

Create effective ad content

Target ads based on audience awareness

Create ads in parts

Mass marketing is dead — create remarkable products that the right people seek out instead of interrupting everyone

The art of context

Replace materialistic junk values with intrinsic values to reduce depression

Seven levels from your first lead to a $100M lead machine

Use agencies to learn skills fast, not to become dependent on them

Three levers to scale any advertising method to its maximum potential

The only four ways to let people know about your stuff