Ad Assembly Process
Create ads in parts
The Ad Assembly Process is a framework for creating effective ads by breaking down the creation process into smaller, manageable parts. This approach allows for the mass production of ads, increasing the chances of creating high-converting advertisements. The process involves creating hooks, meat, and CTAs separately, and then combining them to create multiple ad variations.
- Break down the ad creation process into smaller, manageable parts to increase efficiency and scalability.
- Focus on creating high-quality hooks, as they are the most critical component of an ad.
- Use a combination of winning hooks from previous ads, free content, and other people's ads to create new ad variations.
- Create HooksWrite hooks for immediate results from previous winners, and experimental hooks to expand into new markets.Pro tipUse a combination of winning hooks from previous ads, free content, and other people's ads to create new ad variations.WarningDo not rely too heavily on a single hook, as it may become less effective over time.
- Create MeatRecord 3-5 well-thought-out scripts to match the hooks.Pro tipKeep the meat concise and focused on the key message.WarningAvoid using too much jargon or technical language that may confuse the target audience.
- Create CTAsRecord 1-3 versions of the Call To Action.Pro tipMake sure the CTA is clear and direct, and that it aligns with the overall goal of the ad.WarningAvoid using too many CTAs, as it may confuse the target audience.
Acquisition.com
Acquisition.com used the Ad Assembly Process to scale their ad campaigns, resulting in a significant increase in conversions and revenue.
OutcomeThe company was able to increase its ad spend while maintaining a high return on investment.
Not testing enough ad variations
Not testing enough ad variations can lead to a lack of understanding of what works and what doesn't, resulting in ineffective ad campaigns.
Not focusing on high-quality hooks
Not focusing on high-quality hooks can lead to a lack of engagement and conversion, resulting in ineffective ad campaigns.
The Ad Assembly Process was developed by Alex Hormozi over 13 years, through trial and error, and has been used to successfully scale ad campaigns for his companies, including Acquisition.com and Skool.com.
Source · BOOK
$100M Playbook GOATed Ads