6frameworks
Quality
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UPER ProtocolIn-depth
Rewire your brain toward optimism by scheduling daily unpredictable positive experiences
Accusations Audit Framework
Anticipate negative emotions
Look Forward and Reason Backward Framework
Anticipate the actions of others
Strategic Leverage
Focus force on pivotal points where small efforts produce outsized results
The Brain as Prediction MachineIn-depth
Your brain exists not to record the past but to predict the future.
Hollywood Launch Sequence
Build anticipation like a blockbuster movie premiere for maximum launch impact